相約動漫節：國內原創動漫獲國際市場認可

中國網浪潮資訊2017年4月26日至5月1日，第13屆中國國際動漫節在浙江杭州濱江白馬湖畔開展。本屆動漫節，不少國內動漫原創IP也得到國際市場的認可，中南卡通與英國、韓國等電視台簽訂合作，將原創動畫片《鋼甲小龍俠》等推向海外市場；藍色星空影業投資製作的電影——《捉妖記2》與美國好萊塢級的CG團隊聯合打造國際大電影；瞬心文化發布了一部中日合作系列動畫《華玲閣》，故事取材於中國非遺文化24節氣，讓外國觀眾了解並喜愛中國傳統文化。

CNCAO NEWS From April 26th,2017 to May 1st,the 13th China International Cartoon Festival is carried out at the Binjiang White Horse Lake,Hangzhou,Zhejiang Province.At this Animation Festival,many domestic animation original IP has also been recognized by the international market,South central cartoon signed cooperation with the United Kingdom and South Korea and other television station,will promote the original animated film"Iron dragon"to overseas markets.The film「Monster Hunt 2」,which was invested and produced by the Blue sky Film,combined with Hollywood class CG team to create an international film.Shunxin Culture released a series of Sino Japanese cooperation animation 「Hualingge」 , which based on the China"s non heritage 24 solar terms,make the foreign audiences understand and love Chinese traditional culture.

截至目前，本屆動漫節商務合作項目共達成意向1121個，境外合作340個，創下歷界最高。實際上未來動漫產業只有「品牌」二字，而品牌的打造只有靠原創，所以，在發展初期必須做好策劃、選材、創意、內容等方面的基礎性原創工作。據了解，在中國動漫行業中，日本動漫產品佔據主導地位，本土動漫產品的佔有率僅僅只有11%。，中國和美、日這些「動漫帝國」相比，要辯證客觀看待這種差距，這需要一個積澱過程」。

Up to now,the number of the business cooperation projects reached 1121,in this Animation Festival,overseas cooperation achieved 340,which has hit record levels.In fact 「brand」is the most important thing in the future of the animation industry,and the brand building only depend on ourselves.Therefore,we must do the planning, selection, creativity, content and other aspects of the basic original work of the originalin well in the early stages of development.It is understood that in the Chinese animation industry,Japanese animation products occupy a dominant position,the local animation products only has 11%market share.Compared with the United States,Japan,these animation Empire,China should should treat this gap dialectically and objectively,which requires a process of accumulation".

更重要地是，原創精品動漫要深層次的挖掘民族內涵，面向市場、面向未來，經得起時間的檢驗，把品質化、民族化、精髓性的東西演繹到作品中去，娛樂大眾的同時，傳播中華文化、傳承中華文明、體現中國精神。」

More importantly,original boutique animation should dig the deep connotation of the nation,should be oriented to the market,to the future,and stand the test of time.Put the quality,nationalization,the quintessence into the work,but while entertainment populaces,should spread the Chinese culture,inherit and pass on the Chinese civilization,embody the spirit of China.