CECE報告 全球銷量最好的化妝品排行榜十強

2017年已經過去了一半，CECE全球經濟統計報告最新出爐，全球可統計護膚品銷量最好的前十名（不含彩妝）拼殺也是非常激烈，熱賣的護膚品都有一個特點，就是好用不貴，其實大家看蘭蔻小黑瓶在中國賣的很貴，其實在歐美賣的也就是大眾偏上一點的化妝品價格。但是到了中國就貴的太多了。其他護膚品也一樣，雖然進口化妝品稅下調了很多，但是零售價格卻沒有下降。

1, Lancome "small black bottle.

In fact, before Lancome"s little black bottle essence came out, Lancome was still a tall and unapproachable goddess in the image of most people. Even though Lancome entered China as early as 1997, it wasn"t until 12 years later that the little black bottle was born that Lancome seemed to be known to the public. As if overnight, the overwhelming Lancome small black bottle advertising, people also know for the first time "muscle base liquid" such a skin care products, began a new way of skin care.

1、蘭蔻「小黑瓶」

實際上，在蘭蔻小黑瓶精華肌底液問世之前，蘭蔻在大多數人的印象中還是一位高高在上、難以親近的女神。即使蘭蔻早在1997年就已經即進入中國，但直到12年後小黑瓶誕生，蘭蔻似乎才真正為大眾所熟知。就好像在一夜之間，鋪天蓋地都是蘭蔻小黑瓶的宣傳廣告，人們也第一次知道了「肌底液」這樣一種護膚產品，開始了一種全新的護膚方式。

2. Announce snail facial mask

Only in France for out of stock 3 times, showing that this snail dope mask how popular it is a China Henan snail dope mask, the Yellow River area of Henan has a natural snail farm, the snail dope of about 90% of the world from here, originally selling Korean Ian snail mask, in the European fashion has been completely defeated by Xuan, snail dope has a natural moisturizing, anti-aging repairing effect, repair damaged are very good skin and sensitive skin. This mask is not popular in Asia because South Korea has signed and declared by Ian Asia protection agreement, because South Korea Ian with Xuan induced snail raw materials. So the Asian market in Korea Ian sell well, the European market to sell well.

2、宣致蝸牛面膜

僅僅在法國就連續脫銷3次，可見這款蝸牛原液面膜有多麼受歡迎，這是一款來自中國河南的蝸牛原液面膜，河南的黃河區域有著天然的蝸牛農場，目前全球90%左右的蝸牛原液都來自這裡，原本熱銷的韓國伊思蝸牛面膜，在歐洲時尚徹底被宣致打敗，蝸牛原液具有天然的保濕補水，抗衰修復效果，都受損肌膚和敏感肌膚有非常好的修護作用。這款面膜在亞洲不熱賣是因為宣致和韓國伊思簽有亞洲保護協議，因為韓國伊思用的宣致的蝸牛原料。所以亞洲市場韓國伊思賣的好，歐美市場宣致賣的好。

3, "Estee Lauder" small brown bottles"

In fact, Estee Lauder small brown bottle seniority than black bottle much older. Estee Lauder small brown bottle of 1982 has listed had first proposed a night repair concept, the calendar year earnings showed that after this night repair products has also become the key strategy of Estee Lauder group innovation and investment spending.

3、雅詩蘭黛「小棕瓶」

實際上，雅詩蘭黛小棕瓶的輩分可比小黑瓶老得多。1982年就已經上市的雅詩蘭黛小棕瓶曾首次提出夜間修護理念，歷年財報表明，在這之後，夜間修護系列產品也成為了雅詩蘭黛集團創新和投資支出的戰略重點。

4, NIVEA blue tank

Official data show that a century ago, the stability of its users there are 500 million people, every year there are 100 million people worldwide to buy this classic products. Zhang Shunyuan, China"s general manager, revealed in an interview that after the launch of the multi - purpose blue jar cream on the mainland, three months" worth of goods was originally imported from Germany and sold out within a month. The extent of its popularity is evident.

4、妮維雅小藍罐

有官方數據表明，一個世紀過去，其穩定使用者還有5億人，每年全球就有1億人購買這款經典產品。拜爾斯道夫中國區總經理張順元更在採訪中透露，多效藍罐潤膚霜在大陸上市之後，原定德國原裝進口三個月的貨在一月之內銷售一空。其火爆程度可見一斑。

5, OLAY multi effect repair cream

In 2014, the cream, network retail, Tmall best-selling list of single products, multi effect repair cream to 15 million 900 thousand yuan ranked fourth, is also the only list of European and American cosmetics brands. In addition to sales of amazing beauty, more Master OLAY multi effect repair cream and a Korean high-end brand full contrast emulsion, the OLAY multi effect Repair Cream Moisturizing anti-aging effect is more significant conclusion, and other core components contain nicotinamide OLAY, the brand contains a number of core technologies, the official certification of the star product, is fully deserve the explosive goods.

5、玉蘭油多效修護霜

2014年乳液面霜網路零售天貓暢銷單品排行榜中，多效修護霜以1590萬元的成績位列第四，也是唯一上榜的歐美化妝品品牌。除了銷售情況驚人，更有美妝達人將玉蘭油多效修護霜與韓國某高端品牌的乳液做全方位對比，得出玉蘭油多效修護霜保濕抗衰效果更為顯著的結論——蘊含煙醯胺等多種玉蘭油核心成分，包含品牌多項核心技術，這款官方認證的明星產品，是當之無愧的爆品。

6, Cleansing Cream Cetaphil

Cetaphil Cleansing Cream reputation is too loud, either CS or KA store channels, you can hardly see the brand of skin care products in the sale. Under the influence of various factors, Cetaphil Cleansing Cream also "logical" with most of the sales, only Cleansing Cream accounted for the overall sales in the Chinese market around 80%.

6、絲塔芙洗面奶

絲塔芙洗面奶的名聲太過響亮，無論是CS賣場還是KA渠道，你幾乎難以見到該品牌的護膚品在售。在多種因素的影響下，絲塔芙洗面奶也「順理成章」地貢獻了最多的銷量——僅洗面奶就佔到了其在中國市場整體銷量的80%左右。

7, Chanel No.5 perfume

Legend, when Paris perfume industry "nose" Ernestbeaux has developed a variety of perfume samples, let Coco Ms. Chanel to choose the most she liked a pick, Coco fifth, and briefly put her lucky number No.5 of the perfume name. Early No.5 retained only the best customers for Chanel. In 1930, Chanel invited Horst, the then famous photographer, to take pictures of No5"s bottle. In 1953, No.5 became the first commercial to advertise on television.

7、香奈兒No.5香水

傳說，當年巴黎香水界的「名鼻」Ernestbeaux研製了多款香水樣品，讓Coco Chanel女士挑選最合她心意的一款，Coco挑了第5款，並簡潔地把她的幸運數字No.5定為此款香水的名字。早期No.5隻保留給Chanel的最佳客戶。1930年，Chanel特邀當時的著名攝影師Horst為no5的瓶身拍照。1953年，No.5成為第一個使用電視打廣告的商品。

8, Helena "small green bottle""

In addition to sales remarkable results, small green bottles can become a star explosive products, and its strong scientific research capabilities are inseparable. Similar to the small bottle opened the "liquid base era" similar, Helena small green bottle will be the first discovery of "plant native cells" used in the field of skin care, cell morphology to promote human skin cell rebirth. In this way, strong R & D technology is the fundamental guarantee for the durability of explosive products.

8、赫蓮娜「小綠瓶」

除了銷售成績顯著，小綠瓶之所以能成為明星爆品，與其強大的科研力也分不開。同小黑瓶開啟了「肌底液時代」類似，赫蓮娜小綠瓶將首次發現的「植物原生細胞」用於護膚領域，用細胞形態促進人體肌膚細胞新生。這麼看來，強大的研發技術才是爆品經久不衰的根本保證。

9, SK-II "immortal water.""

In fact, this is because of its immediate skin care effect, known as "fairy water" SK-II skin cream essence, is SK-II"s first product, birth has been 36 years of history. Similar to Clinique butter, the formula of immortal water has not been changed so far, but it has maintained a "town card treasure" position.

Known as the global average every 1 minutes to sell 2 bottles of "fairy water", and even a bottle of water even a bottle of essence of efficacy, it can be said that created a myth of the care industry.

9、SK-II「神仙水」

實際上，這款因其有立竿見影護膚功效而被稱為「神仙水」的SK-II護膚精華露，是SK-II的第一款產品，誕生至今已有36年歷史。同倩碧黃油類似，神仙水的配方至今都未曾改變過，卻經久不衰，一直保持著「鎮牌之寶」的位置。號稱全球平均每1分鐘就能賣掉2瓶的「神仙水」，一瓶水甚至抵過一瓶精華的功效，可以說創造了護理品業界的一個神話。

10, Clinique small butter"

As an important part of Clinique"s "skin care Trilogy", Clinique"s superior moisturizer is affectionately known as "butter" because of its texture and color, similar to butter". Reported that, because of its popularity in the market, the product range is also listed in Estee Lauder earnings as strategic focus of group innovation and investment spending.

10、倩碧「小黃油」

作為倩碧「護膚三部曲」中的重要一環，倩碧卓越潤膚乳因其質地和顏色與黃油相似，被親切地稱為「黃油」。有報道稱，因其在市場上深受歡迎，該產品系列也在雅詩蘭黛財報中被列為集團創新和投資支出的戰略重點。

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