【商業】Bloom Design | 瑪莉葉洋菓子 ? 會呼吸的蛋糕店

設計 06-27

DESIGN CONCEPT

「將設計的根植入大地，才能長出參天大樹。」 —— 余平

「Only by planting the roots of design into the earth can we harvest its towering trees.」

—— Yu Ping, Chinese designer

瑪莉葉在日語裡面代表著親近，代表著人與人之間親密的聯繫。瑪莉葉首家傳承店隱逸在深圳上梅林具有年代感的老社區一樓，脫離喧囂鬧中取靜。

Marier

in Japanese

means intimacy or intimate connection between people. MarierWagashi

locates its first heritage shop in Shangmeilin, Shenzhen

more precisely, the ground floor of an old building in an old community, with an air of detachment from the urban hustle.

對於

綻放設計團隊的李寶龍和陳小虎

而言，每個項目都

是

一個

與眾

不同的故事，而這個項目則是要

通過設計語言

講述

64歲的瑪莉葉

品牌創始人

丸山師傅一生只做一件事，對蛋糕製作技藝的不懈追求，力求完美做到極致的職人精神。

For Li Baolong and Chen Xiaohu from BloomDesign, each project has a story, so does this cake shop, where the hero is 64-years-old Maruyama, founder of Marier brand, whose lifelong pursuit of best cake manifests the professional spirit of striving for the perfection. They need to tell this story through the language of design.

綻放設計秉承瑪莉葉品牌40多年堅持「甄選純天然食材做最好吃蛋糕」樸質的經營哲學，在設計中保持高度克制，懷著對自然的敬畏之心，大面積留白，借用大自然中未經修飾的天然元素點綴，創造虛實相生的體驗空間來詮釋瑪莉葉品牌

簡素

，

內斂

的品牌氣質。

BloomDesign,

inheriting the plain philosophy of 「Selecting natural ingredients to make the best cake」 that Marier brand has insisted

for over 40 years, keeps highly restrained in design and awestruck for Nature, takes advantage of the natural elements to embellish large area of blank-leaving, creates an experiencing space combined with actual and visual scenes, thus illustrating the simple and reserved qualities of Marier brand.

空間中取自礦山表面荒料石材以及帶有泥土氣息的空間質地，天然樸質的原生木料，傳統復古的水磨石地面，徹底摒棄一切裝飾與華麗，都是為了追求高度真實且單純自然的美。窗外的老樹透過狹長的玻璃幕牆與店內巨大的原生石塊相映成趣，讓自然回到城市，讓顧客沉浸在自然之中遠離喧囂。用心去體會一杯台灣冷泡茶，一份日式洋菓子，一段閑適的下午茶時光給生活帶來的特殊質感。

Inside the space, raw stone taken from mine surface, original wood without processing, terrazzo flooring of traditional retro feature, these details abandon decorative or foppish appearance, instead, pursue authentic and pure beauty. Old tree outside the window interacts with huge original rock inside the shop through narrow glass curtain wall, bringing Nature back to city and immersing clients in its blessing. Enjoy a sip of Taiwan cold-brewing tea, matching with one bite of Japanese wagashi, leisurely afternoon tea time gives a special texture to life.

這一切都以瑪莉葉品牌所追求的天然健康的理念為依據，大地的色彩，自然的肌理。素雅的店鋪陳設，自然的元素點綴。綻放設計用極簡的視覺語言和設計手法傳達東方語境下石似山，木成林的多層次意境。讓消費者體驗到一個如自然呼吸般存在體驗空間,存在於紛繁的都市之中平淡而稀缺……

All of the design solutions follow

Marier brand』s idea of natural health, from the earth-like color, natural texture to unadorned furnishings, natural ornament. Through minimalistic visual language and design techniques, BloomDesign presents multi-level artistic conception of 「Seeing a mountain in a rock and a forest in a tree」 that is typical in Oriental context. It seems like clients are exposed in a world that exists as naturally as breathe, that lies in yet away from the bustling city…