科幻大片點燃新時尚-超能女主演繹冷艷美

科技 06-07

科幻大片點燃新時尚

超能女主演繹冷艷美

Why Sci-Fi Action is the new thing

Its reflection on Fierce Femininity

黑客帝國-科幻-賽博朋克-好萊塢-超能少年-波普哥特

Matrix-SciCyberPunk-Hollywood-Misfits-Pop Goth

別再盯著極簡和極繁主義做文章了，看看如今社交傳媒和虛擬現實的火爆程度，就會發現未來主義才是當下的王道：毋庸置疑，娛樂、時尚圈紛紛將目光轉移到連環畫式的主題，包括反映好萊塢大片潮流的超能女英雄（或者生化電子人）。

Forget theminimalism or maximalist trends, with today』s social media, digital and virtual become stronger than ever, we』re seeing an obvious trend of the future;mixing entertainment and fashion with an undeniable shift in comic book themes including the strong female action heroinesslash cyborgs mirroring a trend inHollywoodblockbusters.

The Valerian

Wonderwoman

近來，科幻動作電影公然叫板，將女性角色置於不俗地位：從《星球大戰：原力覺醒》、《攻殼機動隊》，到青少年叢書，如：《飢餓遊戲》和《分歧者》，其中扛大旗的全都是瀟洒凌厲的女性。此外，在《機械姬》、《X特遣隊》、《銀翼殺手：2049》、《星際特工：千星之城》、漫威的超級英雄-《神力女超人》這些大片里，鐵血女俠們無一例外地擔當主角，無論是英雄還是反派。

The trend of Sci-Fi action movies has recently been placing women figures on more authorative /key positions creating a flagrant statement; From the newStar WarsandGhost in a Shell,to teen book series such asHunger GamesandThe Divergentare all anchored by strong powerful women of leadership.ExMachina, Suicide Square, Blade Runner 2049, The Valarian(2017 –June), andMarvel』s superheroes- Wonderwoman(2017-July) just to name a few are also more examples of this new trend showcasing fierce femininity playing a center role in blockbusters, either through an action figure heroine（or villain).

Ghost in a Shell

ExMachina

Suicide Squad

Fifth Element

「隨著性別角色的日益模糊，人們將獨立強勢的女性認作是女中豪傑、人之楷模，扭轉了女性在當今社會中的地位」——–Non-Obvious系列叢書（Rohit Bhargava）

「As our definitions of gender become grayer and more fluid, fiercely independent women are increasingly celebrated as heroines, seen as role models and shifting the role of women in modern society」 –Book of Non-Obvious Trends- Rohit Bhargava

Surrorgates

從公關的角度來看，2015年戛納國際創意節（Cannes Lions）的最佳公關類大獎之所以花落寶潔公司，靠的就是那則深入姑娘心房的廣告 # Likeagirl，將「像女孩那樣」這個曾經帶有羞辱意味的話，化作一種力量，表達出身為女性的驕傲。廣告片中一群青春期的少女像女孩那樣奔跑、擲球，重新評估了女孩子的做事風格。Nike、Adidas、Puma、MAC等品牌紛紛跟風，追隨同一潮流。

From aPR perspective, in 2015,Cannes Lions PR Grand Prixwent toProcter & Gamblecampaign#Likeagirlreclaiming the phrase from being an insult to something very powerful and meaningful in the hearts of women. The campaign featured a series of both tweens and teenage women running or throwing ball like a girl re-evaluating what it means to do things like a girl.Nike, Adidas, Puma, MAC, etc are all other brands following the same movement.

時尚界則巧妙利用未來主義的理念引領潮流，比如曾經舉辦過的黑客帝國、90年代cybertech機器人，後啟示錄綁帶勇士等主題，以及這一季的波普哥特風：PVC和彩色乳膠、束身氨綸、超高跟過膝靴、厚實的墊肩、科幻式極窄墨鏡，演繹出不失性感的女王范，同時為那些硬朗、果敢、獨立的新一代女性發聲。

The Fashion industryexpresses this through a mixture of futuristic concepts such as The Matrix, 90』s cybertech , post apocalypse bondage warrior themes and pop goth this season; PVC and rainbowed latex, skin tight spandex, extra thigh high heels, strong shoulders, sci-fi ultra-skinny shades and the non-of the above, showcasing the empowerment of women and their sexuality whilst raising voice on the new feminism movement of power, audacity and independence.

整體風格/The Looks -墨鏡和飾品/Shades and Accessories:

為何它們屬於賽博女性主義的概念？

Why is they re the notion of Cyberpunk Feminism?

Matrix eyewear

Cyber-Ghetto bling

賽博朋克和女性主義的話題歷經數十年的研究，在賽博朋克的粉絲中引起過廣泛爭議，人們就

網路空間下的女性主義，以及「性感的塞博格」（即：生化人造女體）進行熱議。而當我們步入日新月異的數碼時代，處於科技和大型公司掌控的社會裡，不難想像，數碼科技和女性主義將引導著社教傳媒和時尚潮流。根據賽博計劃，賽博女性主義被看作為一種「極端女性主義」，它與我們目前所熟知的主流女性主義不同，表達了男女間的絕對平等。相反，它更像是歷史上早期宣揚的女性主義，不惜一切代價，擁護極端女權，《神經漫遊者》里的Molly便是一個典型：為了生存無情且殘暴。

WearingOOK Accessories( chocker and rings), chain from Tiffany&Co

Cyberpunk and Feminismis something that has been studied over decades of time which has created controversy amongst cyberpunk fans, there』s been large debates over the internet on how it reflects strong feminism whilst being drawn by men as the 「sexy cyborg」 aka robotic sex objects. Nevertheless, as we enter an era strongly focused on digital with an oppressive society increasingly dominated by technology and large corporations, it』s not a surprise that the digital era and fierce feminism leads to a significant impact on social media and fashion trends. Cyberpunk feminism is also known to some as a form of 「extreme feminism」 according toThe Cyberpunk Project,it 「usually prefers a different feminism from the more mainstream one we know today, showcasing the difference in equality between men and women. In contrast , Cyberpunks version goes back to an earlier historic stage of feminism, the one advocating equality at all costs (extremist), Molly from Neuromancer is a typical example: strong and ruthless, violent and independent in order to survive.

Post Apocalypse Gothic Warrior

賽博朋克小說里還有一個突出的特徵便是主人公表現出的極端個人主義。她們叛逆、自私、肆無忌憚，代表著一種狂熱的女權極端，好在這個勢頭已被遏制下來，受時尚界影響，逐漸在大眾間擴散，特別是當下社交媒體的目光鎖定在生於數碼環境下的千禧一代和GenZ一代，他們不完全受規則約束，對自由更是有著強烈的渴望。

What is more evident in cyberpunk fiction is also the extreme individualism of its characters. This individualism is sometimes rebellious, egocentric, and anarchic」, representing an extreme form of feminist cult which has been significantly toned down , creating the 「trickle down」 effect for the mass and influenced by fashion, especially on Social Media targeting globalMillennialsandGenZwho』ve grown in a digital environment and who are much less binded by rules and authority with the strong desire for more freedom.

狀態-Mood