【茶葉包裝】夠范兒

設計 07-09

工業設計范兒

｜為你創造更多的啟發和可能性

—the power of design—

Teabox is a tea-commerce company that is seeking to revolutionize the experience of one of the oldest drinks in history by bringing it directly to the consumer. Natasha Jen and team designed a bold new identity, packaging and website for the online retailer that will help establish it as a global brand. Jen and her team worked closely with Teabox founder Kaushal Dugar and marketing director Rohan Jahagirdar to develop the new identity. The company is located in Siliguri, Darjeeling, in the heart of India』s tea-growing regions, and Jen had the opportunity to visit several tea estates in the area and see how tea is created and transported. Taking cues from the rich visual history of tea production, including the colonial-era typography that is still commonly used on tea crates, the designers developed a custom-made typeface called Teabox Stencil that emulates the traditional tea-crate aesthetic. The authentic feeling of the typography is juxtaposed with a contemporary mark that artfully joins the letters 「T」 and 「B」 to form a distinctive monogram. Together, the logo and type create an identity that straddles old and new. The designers developed a color system for the different tea types and a series of custom icons that are used to represent things like steeping methods (dry leaf or infusion) and factors like time and temperature. This elegant simplicity carries through to the new Teabox website, which features a streamlined, easy-to-use format that quickly surfaces information about the incredible range of teas.

Teabox是一家茶葉貿易公司，它正尋求通過直接向消費者提供一種歷史最悠久的飲料的體驗。Natasha Jen和團隊為這家在線零售商設計了一個大膽的新身份、包裝和網站，以幫助建立一個全球品牌。珍和她的團隊與Teabox的創始人，Kaushal Dugar和營銷總監Rohan Jahagirdar密切合作，開發新的身份。該公司位於印度茶葉種植區的中心——硅古里(西里古里)，而珍有機會參觀該地區的數個茶園，了解茶葉是如何創造和運輸的。設計師們借鑒了茶葉生產豐富的視覺歷史，包括在茶葉箱中仍然普遍使用的殖民時期的印刷術，設計師們開發了一種名為Teabox Stencil的定製字體，模仿傳統的茶具式美學。印刷術的真實感覺與一個當代標記並列，巧妙地子母「T」和「B」結合起來形成一個獨特的字母組合。標識和類型一起創建一個跨新舊的標識。設計師們為不同的茶類型和一系列的定製圖標開發了一種顏色系統，這些圖標用來代表諸如浸泡方法(乾燥的葉子或輸液)和時間和溫度等因素。這種優雅的簡單性貫穿於Teabox的新網站，它具有流線型的、易於使用的格式，可以快速地顯示出各種各樣令人難以置信的茶的信息。