2017年美國市場賣得最好的雪茄The Best-selling Cigar Brands In America

原標題：2017年美國市場賣得最好的雪茄The Best-selling Cigar Brands In America

2017年美國市場賣得最好的雪茄

2017 Retailer Survey:

The Best-selling Cigar Brands In America, Market Trends And More

Taxes, the Internet and regulation by the Food & Drug Administration. These are the three major issues plaguing cigar retailers across the United States, and who can blame them? While state and tobacco taxes eat away at the bottom line, Internet vendors undercut retail prices. Meanwhile, the full impact of the FDA"s deeming regulations (though still unknown) is a major concern.

These were the overwhelming sentiments communicated to Cigar Aficionadowhen retailers and tobacconists answered our 22nd annual poll of cigar shops across the United States.

We surveyed 129 store owners and managers representing 225 brick-and-mortar cigar shops across the country. The survey spanned the four corners of the United States to include shops in major cities, small towns and everything in between.

Despite major concerns of increased taxation and more regulation, business seems to be good. Most retailers who took our survey (more than 65 percent) reported that their sales had increased over the last year.

美國市場賣得最好的品牌

1. 阿圖羅·富恩特，小編不喜歡這個品牌，愛裝逼，愛吹棒，愛套路，關鍵是還賣得特別貴，阿圖羅·富恩特巨著價格已經超過高希霸，讓人難以接受。

2. 帕德龍，帕德龍的老闆只專註於品質、技術，一直追求高品質雪茄，老闆凡事親力親為，很值得學習，而且帕德龍在全球沒有distrubor, 從工廠到銷售終端都是帕德龍自己公司經營，很牛了。

3. 大衛杜夫，簡直坑子中坑子，這個品牌把價格定得很高，又把工廠放在最廉價的地方生產雪茄，出售每一盒雪茄的利潤至少賺足5-6倍的利潤，而且質量並不是特別好，就是他媽的品牌名氣響，最關鍵的他想獨操不帶別人玩，設置品牌直營店，直營店的貨好貴好貴，名實其實的賤人。

4. 羅密歐，出自於帝國煙草公司，完全是搶注人家古巴的品牌，之前抽過幾款感覺不錯，清淡與中度濃郁口感很好抽，價格比較合理，但不太適合老煙槍。

5. 洛基·帕特爾，的創始人很隨和，印度人，整個公司的核心成員都是印度人，雪茄品質不錯，幾乎每年都有上榜，價格比較公道，不像大衛杜夫雪茄除了裝逼完全沒有內涵。

6. 阿什頓，德國人的公司，這些年品牌名聲在外，生產了很多雪茄配件，主要中國製造，價格很高200-800美金之間，當你們買到配件的時候就不要驚呀，配件只不過出一趟國就變成了天價，原來市場價200RMB的東西要200美金，好賺吧？好賺的不要不要的。all ashton accessioreis made in China and selling high price in the makret.

7. 我的父親，雪茄做工精美，品質優良，價格公道，但是這家公司做事拖拖拉拉的，很多時候感覺有點不靠譜，訂個貨呀老半天沒反應。

8. 佩爾多莫，佩爾多莫雪茄是一家家族管理的雪茄公司，最近剛剛出現在10大品牌中，沒有抽過，也沒有打過交道，所以不做評價。

9. 蒙特，蒙特是非古的蒙特，也是出自於帝國煙草公司，最近有2把劍的那個在國內，賣好像比較火。

10. 多米尼加之花，除了雪茄外包裝好看，真沒有發現有什麼好，創始人一對夫妻，女的特別漂亮，雖然已是大媽，但氣質還是不錯的，這個公司銷售策略很特別，也特別拽，合作要求很高。聽說王麗麗是這個品牌在國內的獨家代理，跟老闆關係密切，一年到頭的了要私會好幾次。大家看到多米尼加之花在國內所有的貨，包括行貨、水貨，應該都是出自於王麗麗之手了。

In terms of volume, our poll showed that the best-selling premium cigar brand in America is Arturo Fuente. More than 52 percent of retailers named Fuente as one of their highest-selling brands. These results are nearly identical to last year"s, as Fuente was 2016"s best-selling brand at about the same percentage.

Arturo Fuente is the largest family-owned premium cigar company in the business. The Fuentes have been producing cigars for more than 100 years and you"d be hard-pressed to find a good tobacconist that does not carry Fuente cigars. While the core Arturo Fuente line is the company"s workhorse, Fuente also has a large portfolio of marquee brands like the Don Carlos and the Fuente Fuente OpusX.

The operation is headed by Carlos "Carlito" Fuente Jr., now the family patriarch since his father passed away last year. Fuente runs the company with his sister Cynthia and his daughter Liana, both very active in the family business.

Padrón Cigars is another major player in the world of premium cigars, and like Fuente, it is also a patriarchal family business. Padróns are made in Nicaragua and took the No. 2 spot in the category with 32.6 percent of retailers naming Padróns as a top seller. The company has a long list of accolades and has won Cigar Aficionado"s Cigar of the Year award three times—more than any other company. Padróns were the No. 2 best seller last year as well.

The margin between Fuente and Padrón has grown a bit from last year. In 2016, the difference was 14.7 percent. This year, the disparity is wider at 20.1 percent.

Davidoff and Romeo y Julieta have risen from last year in our poll, as they tied for the No. 3 best-selling brand of 2017. While Romeo moved up from the No. 4 position in 2016 to No. 3 this year, Davidoff improved precipitously, rising 5 spots from No. 8 to No. 3.

Both Davidoff and Altadis U.S.A. (owners of Romeo y Julieta) have spent the last few years innovating their respective lines to make them as attractive and relevant to the modern smoker as possible. Not only does Davidoff have a dedicated following with its classic white label cigars (also known as Signature), it has made strides expanding into Nicaraguan tobacco, a previously unexplored realm for the company. Its Discovery Pillar series is a three-tiered line aimed at getting more market share. Davidoff Nicaragua, Davidoff Escurio and Davidoff Yamasá all bring new experiences to Davidoff"s conservative portfolio.

In the same spirit, Altadis took one of its largest heritage brands and created experimental, full-bodied offshoots like Romeo by Romeo y Julieta and Romeo A?ejo by Romeo y Julieta. The efforts paid off for both companies, as 19.4 percent of retailers named them as a top performer.

The Rocky Patel brand dropped from last year"s No. 3 spot to No. 5 with 17.1 percent of retailers naming Rocky as their best seller. Patel remains tireless in his commitment to creating and building brands, but also maintains a physical presence across the country. There"s no shop he won"t visit, and no customer he won"t talk to. Being the face of the brand has benefitted the company, but he also enlists his family members to spread the word. His brother Nish, and cousin Nimish take on many of the company"s responsibilities. The bulk of Patel"s cigars are produced in Honduras by Nestor Plasencia or in Nicaragua at a factory that Patel co-owns with Amilcar Perez-Castro.

Ashton took the No. 6 spot, named by 14 percent of retailers who answered our survey. Owned by the Levin family of Philadelphia, the venerable brand has a wide range of styles and strength profiles. Its portfolio ranges from the fairly mild core lines to the full-bodied Ashton Virgin Sun Grown series and other expressions like Ashton Symmetry. All are produced by the Fuentes in the Dominican Republic.

Both the My Father and Perdomo brands tied last year for the No. 6 spot. Interestingly, the two brands are still neck and neck, tying this year for the No. 7 spot. Both are made in Nicaragua and 12.4 percent of retailers pointed to these brands as top movers.

Like Romeo y Julieta, Altadis has also put forth great effort to reinvent Montecristo, its other major heritage brand. It rose a spot from last year"s No. 10 position, to No. 9, named by 10.1 percent of tobacconists as a top seller. Everything from the full-bodied Monte by Montecristo to Nestor Plasencia"s Espada by Montecristo helped to keep Montecristo interesting and in demand.

While La Flor Dominicana did not make the top 10 last year, it"s back on the list at No. 10. Still a relatively small manufacturer, La Flor has gained a strong following among fans of strong cigars, but brand owner Litto Gomez stated that having his Andalusian Bull named the 2016 Cigar of the Year by Cigar Aficionadohas undoubtedly raised brand awareness and interest.

美國市場最受歡迎的品牌

Cigar Aficionado"s lineup of Hottest Cigar brands is a different poll than the Best Sellers. Hottest brands do not necessarily represent what a cigar retailer sells the most of in terms of volume, but rather, the cigars that most people are requesting. In this case, Arturo Fuente and Padrón ranked the same as they did in the Best Seller list: No. 1 and No. 2. Fuente occupies another spot on the list with its rare, coveted (and expensive) Fuente Fuente OpusX brand. It"s the No. 3 hottest brand.

Drew Estate"s Liga Privada followed at No. 4. Drew Estate released Liga in 2007 as one of its few handmade, premiums—and it"s been in high demand ever since. Made in very limited quantities in Nicaragua, the broadleaf-wrapped cigar is usually back-ordered.

Most of the cigar brands that appear on the best seller list also recur as a hottest brand. Padrón"s 1964 Anniversary

Series is a top-tier smoke in its portfolio. Bold and balanced, it appeared as the No. 5 hottest brand with My Father at No. 6. La Flor Dominicana was absent on last year"s list of hottest brands as well, but it took the No. 7 slot this year. Rocky Patel and Romeo y Julieta tied for No. 8 and Montecristo is the No. 10 hottest cigar brand of the year.

Even with a humidor full of high-performing brands, FDA regulations are still unsettling to retailers, especially when it comes to the possible constraints on new releases.

"New products fuel sales," said Jeff Steinbock, president of Uhle Tobacco Co. in Milwaukee, Wisconsin. "With the FDA regulation, we"ll eventually have no new products and nothing to excite the consumer, so our industry will stagnate."

Rev Davenport of the Perfecto Lounge in Roseville, California agrees. "Without the introduction of new products, the whole market will stagnate," he insists. "We specialize in boutique brands. Nearly 80 percent of our humidor would be negatively impacted by the proposed FDA guidelines."

But Kevin Levi doesn"t see it that way. He"s the vice president of Iwan Ries & Co., one of Chicago"s most respected tobacconists. "New cigars are outpacing new cigar smokers," he observed. "Not enough time is devoted to bringing new smokers into the fold, developing a dedicated following for core brands or nurturing relationships with small mom-and-pop shops. Selling cigars is not the same as selling soda, chips or toothpaste."

Curt Diebel, of Diebel"s Sportsmens Gallery in Kansas City, thinks along similar lines: "The tremendous flow of new product is too much for the consumer. When we tell them about six new brands introduced in the last month, they might get one or two, but often walk away to grab something familiar."

Another issue among retailers is the Internet. Most shop owners agree that they can"t compete on a level playing field with online cigar vendors.

"State taxes and local regulations are strangling our business and forcing consumers to purchase online instead of from a brick-and-mortar like ours," said Joshua Child, manager of Tobacco Barn in Lake Forest, California.

美國市場賣得最好的尺寸

Not much has changed from last year in the way of cigar size preferences. Retailers (35.6 percent) still say robustos are their best-selling size. The fat cigar trend continues with the grande category at No. 2. Grandes typically consist of cigars measuring 6 inches by 60 ring gauge or fatter. Corona gordas/toros ranked third followed by the miscellaneous/odd category and then coronas.

Despite industry efforts to fight FDA regulations, some tobacconists feel that the industry isn"t doing enough. "There are only a few manufacturers who get it and are fighting for their survival with the federal government," said Kurt Wilson, owner of Trully Cigars in Florence, Alabama. "Most of them are so shortsighted that they believe nothing is going to dramatically affect their business, so they stand on the sidelines."

Although President Trump recently tightened some of Obama"s relaxed policies on Cuba, retailers report that Cuba is still on the minds of their customers. "The most asked question we get is 『Have you got the Cubans yet?" " said Jason Cannata of Havana Connections, which has five retail locations in Virginia.

Despite all the challenges, taxation issues and FDA uncertainty, Ryan Leeds of Prime Cigar & Wine Bar in Florida remains optimistic: "We"re blessed to be in an industry where people purchase your product, set it on fire, say thank you and then buy another."

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