西班牙Parques Reunidos將於紐約時代廣場開設第一家獅門娛樂城

最近，世界上著名的西班牙主題公園運營商「公園集團」（Parques Reunidos）宣布將在美國時代廣場開設第一家獅門娛樂城（Lionsgate Entertainment City）。

據悉，獅門娛樂城和公園集團去年簽署了一份達3,000萬美元的投資協議（約1.98億人民幣），擬建造一個以大電影和電視IP為主題的室內娛樂中心（indoor entertainment centres，IEC）。該項目位於美國第42街和第8大街的拐角處一塊臨街地塊上，是時代廣場中心區的黃金地段，而時代廣場則是紐約著名的娛樂和文化區，每年均能吸引超過5,000萬的遊客。

據了解，獅門娛樂城的主題IP包括飢餓遊戲（The Hunger Games）、分歧者（The Divergent）和《驚天魔盜團》（Now You See Me）等熱門電影電視劇。除此之外，娛樂城還專門針對青少年群體，陸續推出多達13個融入了最新數字技術和虛擬現實的遊戲項目，這讓遊客們能夠沉浸在他們最喜歡的電影和電視故事中。

公園集團表示，開發室內娛樂中心能夠實行全日24小時經營，並且避免了像其他依賴天氣的遊樂景點所存在的收入波動情況，同時他們也計劃在整個歐洲開發更多的室內娛樂中心，而且未來將進行更多的投資組合，包括主題公園、動物園、水上公園和家庭娛樂中心等。

據公布的最新消息，位於紐約時代廣場的獅門娛樂城預計將於2019年開放。

文章原文

Parques Reunidos to open $30m Lionsgate Entertainment City in Times Square

Parques Reunidos, one of the world』s largest theme park operators, has confirmed that it will open its first Lionsgate Entertainment City in Times Square.

Lionsgate and Parques Reunidos signed a deal last year to develop indoor entertainment centres (IECs) themed on the studio』s blockbuster film and TV IPs. These include The Hunger Games, The Divergent Series and Now You See Me.

The $30 million project is set to occupy 125 feet of wraparound frontage on the corner of E. 42nd Street and 8th Avenue. The prime spot sits at the heart of Times Square, New York』s world-famous entertainment and cultural district which attracts over 50 million visitors a year.

Attractions to feature latest digital and VR technology

Targeting teenagers and young adults, the IEC will offer 13 cutting-edge attractions. According to Parques Reunidos, the attractions will incorporate the very latest in digital technology and virtual reality to immerse guests in their favourite Lionsgate film and television stories.

Developing Indoor Entertainment Centers (IECs), located both in shopping malls and in iconic urban locations, is one of the company』s key growth strategies. This is principally to mitigate fluctuations in income experienced by its more weather-dependant attractions.

A further motivation is to expand the company』s reach in the young adult sector where Lionsgate properties have significant traction. The Hunger Games has grossed approaching $3 billion in worldwide box office.

The Spanish operator says it has 『a strong expansion plan』 for the new Lionsgate centres, which will be open to the public year-round. The plan will also be implemented across Europe, where IECs are currently under development in a number of cities.

Parques Reunidos has a diverse portfolio comprising 61 attractions including theme parks, animal parks, aquatic parks and family entertainment centres. The company is active in 14 countries in the Americas, Europe, Middle East and Asia, where its venues attract 20 million visitors annually.

Lionsgate Entertainment City in Times Square is slated to open in 2019.

（轉載請註明原文出自《遊樂志》）

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