上海DOE—街頭文化與室內的交融

項目位於上海太平湖畔，企業天地無限極薈的一層。DOE作為上海本土街頭潮流文化的風向標，兼具懷舊與新潮，復古與現代，特立獨行等特質。空間的設計從DOE品牌文化中的「Street Culture」出發，引入街道與城市的概念，打破室內外的邊界，將室內空間開放給城市，也將城市景觀引入室內。外立面的設計，保留了原建築的玻璃外幕牆，同時在立面上增開了通高的玻璃移門。當玻璃門打開時，DOE店內和城市街道，形成了相對開放的對話關係。

This project is located on the first floor of Infinitus Tower by the shoreline of Taiping Lake in Shanghai. As the weathervane of street fashion, DOE represents non-comformist qualities, being both classic and trendy, vintage and modern. Based on the Street Culture branding of DOE, the design of the store introduces the concept of street and city. As the store opens up to the street, bringing in urban landscape, the boundary between inside and outside is dissolved. The facade preserves the original glass curtain wall with an addition of a glass sliding door that goes to the top. When the glass door is open, the interior of the store is in conversations with the street.

▼店鋪外觀：當玻璃門打開時，店內和城市街道形成了對話關係，exterior view: when the glass door is open, the interior of the store is in conversations with the street

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設計的最大亮點為坐落在中心的方盒子，類似於球場看台的大台階面朝街道，擁有良好的視野和光線。看台後的四面可活動牆體，可以通過翻起，推拉等方式，將整個盒子完全打開。可活動方盒子的設計，為DOE舉辦活動提供了自由和便利。

The spotlight of the design is the Central Box. The street-facing steps that liken the grandstand of a stadium enjoys good views and light. Behind the grandstand stands a movable box, the walls of which can flip or slide open to reveal the inside depending on needs. The movable box provides flexible space for events.

▼坐落在中心的可活動方盒子，the Central Box with movable walls

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▼盒子內部，internal view

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▼牆體可通過翻起，推拉等方式，將整個盒子完全打開，the walls can flip or slide open to reveal the inside depending on needs

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▼方盒子上的展示空間，displaying area in the box

入店後的左側，單獨設計了L型的半邊房檐，房檐下有雜誌架，咖啡吧和收銀台，還有視覺上為獨立盒子的試衣間，使用老木板，水泥，鍍鋅鋼板，灰磚等材質，營造出了濃厚的街邊氛圍。右側部分，設計了整面的青磚牆，牆面上凸起部分的木質方體，為鞋子展示的道具。凹入的部分是服裝類的展示道具。不同的材質，結合凹凸變化，營造出了城市街道立面的效果。鞋牆部分的設計兼具收納和展示的功能，滿足舉辦活動時的需求。

The left side of the store is an L-shape wooden roof, under which stand a cement cashier counter, a coffee bar, a magazine stand and steel-wrapped fitting rooms, which look like a big metal box. The mixed use of materials creates a street like experience. On the right side, a grey brick wall has installed wooden checker shelves for product display. Shoes sit on the protruding shelves, while cloths lay on the receding shelves inside the wall. The irregularity between protrusion and recession mimics the building facades in streetscape. Part of the shoe wall functions as both storage and exhibition spaces, meeting different needs for events.

▼L型的半邊房檐下方是咖啡吧和收銀台，the cashier counter and a coffee bar are arranged under the L-shape wooden roof

▼試衣間被設計為金屬材質的獨立盒子，the fitting rooms are designed as steel-wrapped boxes

▼鞋牆兼具了收納和展示的功能， part of the shoe wall functions as both storage and exhibition spaces

DOE新店的設計，是城市空間在室內的延伸，是街頭文化與室內的交融，它打破傳統界限，在空間設計上實現了對於城市生活觀念與生活方式的新探討。

The interior design of DOE is a continuation of urban spaces, combining street culture with interior space. The design breaks traditional boundaries, and spatially initiates discourse on urban living and lifestyle.

▼如同球場看台般的大台階面朝街道， the street-facing steps liken the grandstand of a stadium

▼方盒子軸測圖（閉合）， axon of the Central Box (closed)

▼方盒子軸測圖（打開）， axon of the Central Box (open)

▼平面圖，plan

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