愛豆說 COFFEE ENCOUNTER 2

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過去三周，我們派出了十位風格迥異的攝影師在全中國搜羅咖啡趣事，並把發現收錄進了這本兩百頁極具收藏價值的咖啡案頭書中。

In the past three weeks, we sent out 10 photographers to capture the coffee culture in China. And we made what we see into ahigh quality coffee table book！

為什麼想到要做這樣一本書呢？這一百五十本限量圖冊為了慶祝越來越豐富的咖啡文化。我們周圍湧現了越來越多的咖啡愛好者，每天都能發現新的獨立咖啡店。在這本書里，我們捕捉了咖啡文化在中國迅速發展的珍貴的瞬間。這裡先分享一小部分，快看看裡面有沒有你熟悉的身影！

This limited edition book (only 150 copies) is a celebration of the millions of new coffee lovers, the thousands of new independent coffee shops and the communities developing around them. It』s filled with facts and pictures capturing a snapshot of the blossoming Chinese coffee culture. You will find something you love in this book

整本書不僅收錄了來自國內外攝影師的精美圖片，更加入了不少在中國讓人大為吃驚的咖啡數據和有趣的咖啡知識。舉個例子，你知道一顆咖啡豆從種下那刻起一直到變成一杯咖啡遞到您面前，平均要經過七百雙雙手的努力嗎？

Cover to cover, it is packed not only with gorgeous pictures from talented photographers, but also a wide array of facts about coffee here in China and interesting knowledge about coffee. For instance, did you know that before it reaches your cup, the coffee you are drinking takes the effort of at least 700 people?

在過去的幾年中，咖啡行業在中國變得越來越專業，最開始是集中在咖啡體驗上，但是隨著咖啡知識和人們對於咖啡熱情的增長，發掘好的咖啡豆變得極為重要，2017年，中國成為了全世界咖啡消費增長量最大的國家，隨著這一變化和增長，咖啡文化在中國蔓延開來。

Over the last years the coffee industry in China has dramatically expanded and become more professional. At first the focus was on coffee experience, but as knowledge and passion has developed the quality of the beans has become more important. In 2017, China had the largest annual growth of coffee consumption in the entire world. With this extraordinary and rapid increase the culture and all that surrounds is blooming.

中國的咖啡消耗增長到底有多快呢？據不完全統計，中國的年增長速度已經高達40%，而在世界範圍內，這個數字僅為2%。

How big is the annual growth here in China? Well, consider the fact that China drank 40% more coffee this year compared to last year. As for the rest of the world combined, the global increase in coffee consumption was just 2%.

在中國的大城小巷，隨處都能感受到人們對咖啡文化的熱情。在相鄰的韓國，每年人均消耗咖啡五百一十二杯，而中國一線城市每年人均消耗二十杯，市場潛力可謂巨大。在未來，我們希望給大家帶去最極致豐富的咖啡體驗。

China』s explosion of excitement for coffee shows no sign of slowing down. In Korea, the annual per capita is at 512 cups. Here in China however, first-tier city dwellers are up to 20 cups a year. This is by no means a small number: due to China』s massive, upwardly-mobile population China is ready for more coffee and we are ready to offer you the best coffee experience.

作為一家頂級奢享的獨立咖啡品牌，我們對單品咖啡充滿熱情，堅信每一顆咖啡豆都有獨特的風味。從農場到您的杯中的整個旅程我們都悉心管理，確保讓您品嘗到的每一顆咖啡豆都能發揮最佳口感。

As independent sellers of premium coffee, we believe in the unique characteristics of every single bean. We care for them passionately as they make their journey from field to cup. Ensuring that the incredible coffee delivered to you at its peak.

經過近一年的準備，我們的品牌將於4月2日,也就是明天，跟大家正式見面了，請多多指教！希望到時可以看到各位的身影，同時我們也將與各位分享我們最新上市的黑罐限量版 - 瑰夏F.02 系列，更多精彩細節我們也會在發布會上揭曉！敬請關注！

After almost one year of preparation, we are ready for launching on 2018.04.02！We will be introducing our latest special edition, our firstBlack Edition - Geisha: F.02,There are more surprises coming your way,save the date and stay tuned！

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