這是商業景觀空間，更是一個互動交流的場所

最新 04-14

紅色星球

Red Planet / 100architects

由專築網縷夕，李韌編譯

來自建築事務所的描述。「紅色星球」是一項公共空間裝置，希望促進人們互動、吸引顧客，並提升露天商業街內公共空間的體驗。這個露天商業街位於上海熱門的購物中心Life Hub @ Daning，這座購物中心佔地25萬平方米，其商業使用面積為11萬平方米。

Text description provided by the architects. The Red Planet is a public space intervention designed to foster interactions, attract customers and enhance the experience in the privately-owned public space within an open-air Retail Street. Life Hub @ Daning, a 250,000 sqm mixed-use development with 110,000 sqm shopping mall, is one of the hottest shopping centers in Shanghai, due to its condition of the open-air retail street.

環境平面圖/Context Plan

從一開始，Life Hub @ Daning的營銷團隊堅持將其具有創新靈感的公共場所，因此這裡的各項裝置都特別有吸引力，會吸引小孩和成年人來使用它，而不是路過並默默觀察。改造後這個區域變成了人們的停留場所，顧客可以帶著孩子和家庭成員與其他夥伴們進行互動。

From the very beginning, the marketing team of Life Hub @ Daning insisted on creating something IMAGINATIVE, INSPIRATIONAL & INNOVATIVE. Something unexpected beyond any typical decorative installation, that would attract kids and adults alike to come and use it, rather than pass by and observe it. An intervention that, by itself, would turn a circulation area into a 「SPACE」 to stop & stay, where their customers could bring their kids and families and spend some quality time interacting with other kids and families.

方案的設計使用了超現實主義策略，打破了傳統認知和現實主義，激發孩子們的想像力和創造力，並讓他們沉浸在豐富多彩的體驗中，為路人帶來意想不到的感受。

Our proposal arose from a SURREAL approach, from the intention of breaking the conventional rules of perception, of what is already conceived as reality, in order to trigger kids』 imagination and creativity as well as immersing them in a colorful experience. An unexpected place for passersby.

紅色星球有一個籃球場，這是超現實的遊樂場，而非傳統意義的場所，孩子們可以在這裡人造場地中玩耍、攀爬、滑動、休憩，其中的各項元素都為孩子們量身打造，這個空間的使用方式超出人們的常規思維。為了增強對環境的表達，建築師結合了彎曲的籃球框，並在其中放置了LED燈來照亮該區域。

The Red Planet features a bubbling basketball field which serves as a surreal playground, rather than a typical basketball field, providing an artificial topography for playing, climbing, sliding, sitting, laying, and many other gerunds out of the kids』 own imagination of how to colonize and use the space in ways we did not even imagine at first. To enhance the narrative of the environment, a bent basketball basket was introduced, hosting in it LED lights to illuminate the area.

這裡還有一些其他的特殊功能，例如定義裝置邊界的賽道、障礙物和創意平台，還有一些讓家長休息的的長凳，讓兒童和成年人都能夠享受這個場所。在設計中，建築師以紅色為主色調，並通過不同的灰度相結合，同樣的方式也運用於城市各個空間中，為超現實的「紅色星球」帶來更加身臨其境的體驗。

Other features such as a racing track defining the border of the installation, chalkboard pyramids as both, obstacles and creativity platforms, benches for parents and other random games, complemented the range of fun activities that both, kids and adults, were able to undertake. The monochromatic treatment, with shades of red, was also applied on top of existing urban furniture and decorative elements from the place, aiming to generate a more immersive experience onto the surreal 「Red Planet」.