上海春季櫥窗大賞
Gucci SS18 AD campaign - 『Utopian Fantasy" artwork by Ignasi Monreal
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Spring is in the air, as is furious excitement for the anticipated season in the windows of Shanghai. BYB Studio took a stroll down Huaihai Road, IAPM, West Nanjing Road,Kerry Center,Plaza66 to see what new window schemes we could spot. Here goes...
春意盎然，一年中最充滿生機和期待的季節都表現在櫥窗的故事裡，我們漫步於上海的繁華街區，此次BYB Studio又將透過櫥窗風景捕捉到了哪些新意呢？一起來看看吧！
LOUIS VUITTON
The season of collection just can"t be more obvious: from runway outfits to iconic handbag and the red-hot sneakers 「Archlight」, Louis Vuitton moved the famous shape of the Egyptian pyramids into the window, the presentation tells a story of modern, sophisticated luxury, it is reminding you to come inside and get a truly unforgettable Egypt trip...Bravo!
這一季系列再明顯不過了：從T台服裝到標誌性的手包及大熱的「Archlight」運動鞋，這一次路易威登將著名的埃及金字塔造型搬進到櫥窗里，並營造出輕鬆愉快的奢華氛圍。
這扇櫥窗提醒你要走進來就可以得到一個難忘的埃及之旅......簡直666呀！
LOUIS VUITTON | CHINA WORLD & PLAZA 66
Hermès
In the celebration of Hermes 2018 annual theme"LET』S PLAY!", TheHermèsMaison in Shanghai collaborates with French artist LE GENTIL GAR?ON to present the festive crowd costumed in 「architecture」 in a quirky and humorous way. All the citizens are welcomed to this spectacular scaled "COSPLAY CITY」 carnival.
Hermès - Cosplay City | HUAIHAI ROAD
This time, LE GENTIL GAR?ON brought iconic buildings around the world across different eras together in the spring window display at The Hermes Maison in Shanghai. These "buildings" transformed into holiday attire dress up the carnival parade along withHermèshandcrafted products. LE GENTIL GAR?ON deconstructs cold, serious architectures, which are reborn as playful costumes successfully, disguising the urban dwellers with childishness. The windows full of hustle and bustle embody the essence ofHermès, a house has never stopped playing in its 180-year history.
Hermès - Cosplay City| HUAIHAI ROAD
上海愛馬仕之家邀請法國藝術家 LE GENTIL GAR?ON，以幽默的方式為各色建築披上 「嘉年華」 的華麗服飾，在2018春季主題櫥窗 —「都市嘉年華」之中演繹了這場盛裝 「遊行」，將愛馬仕盡情趣玩的無限想像，藝術化的詮釋並濃縮於方寸間。
SHANG XIA
The modern artisan brandSHANG XIAis a perfect example for a brand with a mission to bring Chinese design and craftsmanship to the world and promote ties between China and France, offering high-quality products with the iconic window design.
SHANG XIA| HUAIHAI ROAD
The clean branches display the geometric pattern of silk scarf, as like invite us to appreciate the artistic conception of the blue sky, the silk scarf flutter with a touch of spirit; under the background of the warm color, the silk scarf of the lip print shows the love of "endless".
SHANG XIA | HUAIHAI ROAD
春之氣息越來越濃，「上下」之家的櫥窗也換上了春裝。天空藍色系的背景，乾淨的枝頭陳列著幾何圖案的絲巾，彷彿帶您領略碧海藍天的意境，絲巾拂風飄揚透著一絲靈動；暖紅色系的背景下，唇印圖案的絲巾展現著「綿綿不絕」的愛意，「上下」之物，錯落有致，一脈相承。
DOLCE & GABBANA
DOLCE & GABBANA | IAPM
Dolce & Gabbana Spring/Summer 』18 collection is inspired by The King of Hearts, which represents love and passion. A large number of playing card elements with medieval cultural symbols are widely used.
DOLCE & GABBANA | IAPM
Dolce & Gabbana 2018春夏系列以「King of Hearts」王者之路為主題，大量採用有中世紀文化象徵的撲克牌元素，櫥窗的道具陳列融入到各個細節里，又巧妙地融合浮世繪和中國古代帝王到撲克牌中，既復古又大膽，設計新潮而不拘形式，表現了整個系列的極致與浪漫意式風情。
GUCCI
Gucci"s Utopian Fantasy by Ignasi Monreal Spring 2018 Ad Campaign. Instead of a superstar fashion photographer, Alessandro Michele has chosen Spanish fashion illustrator Ignasi Monreal that worked with digital images inspired by Pre-Raffaelite paintings, mythology and Walt Disney films.
Gucci | IAPM
The vivid photorealist artworks invite us to enter a magical and uncanny world, viewed through a surreal and heightened sensual lens. Ignasi Monreal』s digital paintings are full of surprising details and he emphasizes fantastical features to create haunting characters that inhabit the mythical universe conjured from his remarkable imagination. The illustrations of fantasy world featured with the elements: Earth, Sea and Sky.
Gucci | IAPM
在之前Gucci的廣告中，我們看到了各種恐龍，到不明飛行物和火烈鳥，但是創意總監Alessandro Michele並沒有抓住這個機會給品牌的粉絲一個驚喜。對於2018年春夏系列，Gucci將傳統光面照片換成了Ignasi Monreal的超現實主義數碼畫，其靈感來源於文藝復興時期的畫家，同時也給這些畫注入了大量文化背景。
Monreal 擅長創作幻想主義的數碼油畫及風景畫，因此畫冊貫徹他的風格並命名為「Utopian Fantasy」。Monreal 以維多利亞時代元素和現代圖案及迪斯尼卡通人物相融合，為作品注入吸睛圖案及強烈背景。同時展現在櫥窗設計的背景中。
FENDI
Do you want to meet the Fendi Space Monkeys? And their favorite fruity treat?
Inspired by the tropical feeling of the Warm color and rich flavor of the Caribbean that intertwined Spring/Summer 2018 Collection.
你是否想過，賦予手袋故事情節，在某個熱帶的輕靈夏夜，草裙的一縷被施予魔法幻化成皮質蕾絲，纏繞而上成為美妙的編織裝飾，隨後一隻Space Monkey and Banana被吸引而來，俏皮躍動。Fendi 2018 春夏系列手袋，充滿了異想天開的趣味靈感。
FENDI | IAPM
DIOR
The Surrealist inspiration is from Christian Dior』s client, Leonor Fini, an artist of Italy who befriended and took cues from its leaders, she was one of the most photographed people of the 20th century. The demonstrative folds plastered into discreet structure atop a black-and-white checkerboard wall and floor.
作品靈感源於義大利超現實主義畫家——Leonor Fini，曾是迪奧先生亦師亦友的客戶，她是一位為數不多躋身超現實主義藝術運動的女性藝術家。黑白棋盤格的外觀，鏡面的光影反射，及象徵性的文藝復興石膏人像，遠遠瞥見便彷彿要跌落進夢境與現實的夾縫間。
DIOR | IAPM
Below, we classified the brands by window concepts and styles. Keep goes...
VISUAL BULLET POINT
「Tiffany Blue」, 「The Classic Name of Items by Chanel」, 「Characteristic and Awakening Logo... "MAXMARA", "EMPORIO ARMANI"」…
These iconic spiral displays reminding us the identity of the BIG brands，NO NEED TO TELL MORE！
一看到「蒂凡尼藍」，香奈兒經典款的名稱，和獨具特色的品牌LOGO。
這些醒目且具有標誌性地的道具提醒著我們是哪些大牌，無需多言吧！
TIFFANY | PLAZA66
CHANEL| PLAZA66
MaxMara | K11藝術廣場
Emporio Armani| JINGAN KERRY CENTER
URBAN ELEGANCE
The window of BRAND imagesisdirect and powerful, bringing unique and intense visual experience.
It also reflects the refined and elegant side of urban professional men/women.
一些櫥窗的印象直接而有力，帶來獨一無二、強烈的視覺體驗。反映出都市職場人士幹練且優雅的一面.
VALENTINO | IAPM
ZHUCHONGZHI| JINGAN KERRY CENTER
LORO PIANA| PLAZA66
BOSS | IAPM
HOLIDAY IMAGINATION
Each mannequin and group of setting up look matches each other with the posters on the backdrop that emphasizes the indoor sports, theatrical, shopping, outdoor windsurfing, and on vacation aspect of the window. Furthermore, the color mix and match is particularly well done. 「Cape diem！」
每個人體模特的造型和產品出樣都很相配，與背景上的海報共同營造出室內運動，購物，戲劇場景，或戶外帆板，度假旅行的櫥窗。此外，顏色組合和搭配也很出色。都在告訴我們熱愛生活，活在當下！
Lululemon| JINGAN KERRY CENTER
DIESEL| JINGAN KERRY CENTER
TOD』S | IAPM
ALICE AND OLIVIA| JINGAN KERRY CENTER
MOSCHINO| JINGAN KERRY CENTER
『ALICE AND OLIVIA』 and 『MOSCHINO』 - The setting of two windows is very similar at first glance.
這兩個櫥窗的場景設置乍一看好相似啊！
LONGCHAMP| JINGAN KERRY CENTER
PINKO | IAPM
The windows of LONGCHAMP and PINKO are performing holiday"s total look by each group of styling.
LONGCHAMP和PINKO的櫥窗各自演繹了一組假期出行的整套裝扮。
PORTS | WEST NANJING ROAD
Succinct stylings and pure whiteboards with home goods image, without any artificial make, demonstrate a pure house lifestyle.
簡潔的造型、白的水晶門板，沒有絲毫的造作，演繹一種純粹的居家生活風格。
ICICLE| WEST NANJING ROAD中信泰富廣場
LIFE IS NOT LIGHT, BUT YOU CAN BECOME LIGHTER! 生活不輕鬆，但你可以更輕盈！
Professional life is always full of the stress of different kinds, ICICLE hopes that you can live a lighter life...to reduce is no easier than to add. Less means more refined.
工作生活難免各種壓力，『之禾』希望你能獲得更輕鬆......所以決定讓你變得更輕盈，做減法不比加法容易，更少意為著更講究。
Even on a holiday！即便是在假日出行！
LOEWE| JINGAN KERRY CENTER
A real traveler combines the memories and souvenirs which collected from the voyage. A GOYA backpack is essential.
一位真正的旅人將一路收集來的回憶和紀念品，藝術性地與服飾相結合，平添一份質感、價值和視覺衝擊， 一隻好的背包（GOYA系列背包）必不可少。
LOVELY CREATURES
As props or figures or key images, each creature brings the brand fresher and luck and interesting interaction to the whole series in the window.
可愛的生靈作為道具或圖形，出現在櫥窗里為整個系列帶來了更多新鮮有趣的互動性。
ERMENEGILDO ZEGNA| PLAZA66
"What a funny, sweet creature! "
MONCLER| PLAZA66
Paul Smith| JINGAN KERRY CENTER
GIORGIO ARMANI| PLAZA66
CITY SKETCHES
These two sets of windows seem to be telling us of city sketches. You and I are a miniature of the city. Every neon lamp has our shadows. Yeah! Dress well when you are outside.
這兩組櫥窗彷彿在告訴我們速寫下的都市，你我都是城市裡的一抹縮影！每一盞霓虹燈下都有我們的身影。所以，要美美地出門哦！
ROGER VIVIER| PLAZA66
PRADA | IAPM
POETIC & JOYFUL
A spring season translated into a nice color combination.
The window displays create a lighthearted, fun mood by overlapping and juxtaposing different materials, colors and other characteristic elements of the wonderful world.
春天的色彩揮灑自如般展現在櫥窗中，運用重疊和並列的手法及材質的對比，將顏色和其他特色元素結合，營造出一個輕鬆的心情和趣味性的奇妙世界。
AKRIS| HUAIHAI ROAD
MSGM | REEL芮歐百貨
H&M| WEST NANJING ROAD
Hope you enjoy these beautiful windows!
一花獨放不是春，
萬紫千紅春方在。
春趣櫥窗，與君共賞！
（*Please note:The above partial information of brand introduction comes from the network. In needs to reproduce the contents of this article, please indicate the source of 『BYB Vision 非一班櫥窗設計』 and do contact us. Thank you for your cooperation!
請注意：*以上部分品牌介紹內容源於網路，如需轉載文章內容需註明出處來自『BYB Vision 非一班櫥窗設計』，並請先聯繫我們。謝謝配合！）
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