紐西蘭人認為哪種蘋果最好吃？
菱牛前沿：這是一篇有關紐西蘭Fashion Foods Ltd（時尚食品有限公司）的蘋果新品種研製的新聞，憑藉與主銷嘎啦蘋果有明顯差異性的口味，有吸引力的條紋和規則的斑點，通過大量試驗推動了新品種的上市。
紐西蘭: 重新關注蘋果的口味吧！
NZ: The apple varieties putting
the focus back into taste
隨著皇家嘎啦蘋果在20世紀80年代的成功推廣，紐西蘭的果農Bill Lynch注意到, 對種植者來說，視覺吸引力變得比口味更加重要—所以他想著手改變這點。
雖然Fashion Foods Ltd（時尚食品有限公司）尚未商業化，但是該公司將進行兩個新型品種最後的市場測試，這兩個品種經過專門挑選以彌補口味上顯著弱化的趨勢。
Lynch先生說到「完全不信任我們較少試吃實驗的設置，我們設置了並繁殖了1000種嘎啦品種的突變體「，「我們非常依賴Cox的Orange Pippin蘋果品種的固有的遺傳，複合的味道正是我們所追求的「，選擇的依據在食用過程中，結合多種選擇進行評估。
注釋：Cox"s Orange Pippin，在英國，通常被稱為Cox，是一個青蘋果品種。
現在大家所熟知的Berica和Mondaju品種最終獲得了勝利。儘管其它幾個有著美味口味的候選品種，有著極具視覺吸引力的條紋和斑點，但因為缺乏與皇家嘎啦蘋果的差異點而未能取得成功。Lynch先生說，兩種優勝的品種都具有顯著不同的口味。
Berica apple
Mondaju Apple
他說，「Berica 的味道是非常強大的真正的老 " appley "品種記憶中的味道，重溫美好的20世紀60年代濃烈香味和現在已絕跡的「遺產嘎拉」品種的香味，這些品種消失在20世紀80年代和90年代，味道鮮美的皇家嘎啦蘋果突變體中。Berica品種開始食用時，有強烈的香甜味，其次是略帶酸味的餘味，這種味道可以愉快地持續數小時。Mondaju品種有一個愉快的中度口味，具有廣泛的吸引力。這是一種甜美的新口味，和它關係密切的Berica一樣，Mondaju品種的酸味可以持續好幾個小時「。
「時尚食品公司是種植材料及已準備好的品牌的擁有者。此外，該公司還在其自己的果園中有著1萬棵果樹的試驗，以及一些在其他引人注目的地理位置進行果樹測試。現在已經完成了大量長期的種植試驗，該計劃是在整年時間中尋求適合的全球合作夥伴，並準備生產和銷售的許可證，因為產量將在未來的一兩年內上升「。
Lynch先生表示：「我們在紐西蘭和中國的消費者試驗的結果一直表現的非常積極「。」與眾不同的視覺外觀是一點值得肯定的吸引力，其次是一次愉快的，滿足預期的試吃體驗。這一點已經在商業上證明是成功的。在這些種植試驗中，我們可以非常確信，這兩個品種會成長為全球明星「。
新型品種會在皇家嘎啦蘋果前收穫，此外，在今年的試驗中，80%的蘋果達到鮮艷顏色的目標很容易實現。兩種品種都有條紋，但是遮住了Berica品種的粉色或是橙色的條紋，以及Mondaju品種粉色或是紅色的條紋。Berica有著吸引人的隨機斑點，Mondaju有著更為光亮的斑點。據Lynch先生說，他們幾十年來一直都在開發新的品種，研究中的每時每刻都是值得的，時間永遠不是問題。
他說「如果你自己有一個品牌，做一個簡單的選擇決定至少花費你三年時間，因為你沒有太多選擇「。」培育並交付給果農們「夢想蘋果」就是一個長期的目標，我們需要很長一段時間才能走上起跑線，並可以在傳遞出與眾不同的商業價值。許多新品種都與種植者的挑戰有關，由於產品發布的商業壓力，這些品種都沒有經過適當的評估或展示。我們不希望重複這樣的途徑，因此加強了種植和生產，收穫，收貨後的儲存，運輸和市場試驗「。
他補充到，確保高質量產品的漫長過程，對於在蘋果市場創造一個不同點是非常重要的，因為新的蘋果名稱和品種不斷湧現實在是令人擔憂。
他說「他們中的一些很可能會對仁果類水果種類產生反作用，除非他們提供了更加優質的食用體驗和奪人眼球的吸引力」。「如果升級的「新」體驗沒有改善，甚至更糟糕，比如說食用質量更差，那麼僅以某種流行的名字命名的品種進行商業化將會招致消費者的強烈反對與不信任。
但這不僅是這些新品種有的口味及外觀，時尚食品公司相信有一個重要且尚未開發的機會，這將使得仁果類水果有機會最終成為理想的「代餐」。
Lynch先生說: 「為了實現並開發這一目標，需要通過提供具有吸引力的飲食體驗，積極並有吸引力地流動性、便利、可用性、營養、市場營銷和成本優勢」。「你會認為全球肥胖是很容易流行肆虐的，時間給消費者壓力以及飲食的不平衡。我們的目標是通過提供一種有吸引力且優越的健康「代餐」來幫助減少垃圾食品的消耗，這將最終實現我們的願望「。
但這不僅是這些新品種有的口味及外觀，時尚食品公司相信有一個重要且尚未開發的機會，這將使得這類水果有機會最終成為理想的「代餐」。
Lynch先生說: 「為了實現並開發這一目標，需要通過提供具有吸引力的飲食體驗，積極並有吸引力地流動性、便利、可用性、營養、市場營銷和成本優勢」。「你會認為全球肥胖是很容易流行肆虐的，時間給消費者壓力以及飲食的不平衡。我們的目標是通過提供一種有吸引力且優越的健康「代餐」來幫助減少垃圾食品的消耗，這將最終實現我們的願望「。
英文原文如下
As Royal Gala apples took off in the 1980』s, New Zealand orchardist Bill Lynch noticed that visual appeal became more important to growers than taste - so he set about changing that.
While Fashion Foods Ltd is yet to commercialise, the company will undertake final marketing trials on two new varieties that were selected specifically to recover notable flavour loss.
"Totally unconvinced by the lesser eating experience we set about and propagated about 1000 variants of the old Heritage Gala," Mr Lynch said. "Strong reliance was placed that the inherent genetics of the Cox"s Orange Pippin varieties complex flavours would provide what we were after. The proof was in the eating, and from many and varied options were tasted and evaluated.
The varieties known as Berica and Mondaju eventually emerged victorious. Several other finalists with excellent flavours and impressive stripes or flecks failed to make it due to lack of distinction from Royal Gala, although still visually appealing. Mr Lynch says both successful varieties have distinctly different tastes.
"Berica"s flavour is very much a strong real old "appley" walk down memory lane, revisiting memories of the wonderful 1960"s strong flavours and aromas of the now practically extinct "Heritage Gala" variety that was lost to the superior looks of the less flavoursome Royal Gala mutations emerging in the 1980"s and 90"s," he said. "The Berica eating experience impacts with a strong tangy flavour sweet forward taste, followed by a slightly acid pleasant after-taste that lingers pleasantly for hours. Mondaju has a pleasant mid-range taste of its own that has wide appeal. It"s a sweet new taste of its own, and like its close relation Berica has a mild acidic after-taste that lingers for hours.
"Fashion Foods are the owners of the plant material and prepared brands and have 10,000 trees in a trial on their own orchards, and some test trees in other interested geographical locations. Having now completed exhaustive growing trials over a long time the plan is to seek suitable global partners throughout the year and be ready to license production and marketing, as production volume rises over the next year or two.
"Our consumer trials in NZ and China have been overwhelming positive," Mr Lynch said. "The distinctive visual appearance standing out as a point of difference has been a definite attraction, and this is followed by a pleasant eating experience to compliment the expectation. This has been commercially insightful. From these marketing trials we have no doubt that properly managed by the right partners these two infants will grow to become global stars."
The new varieties are harvested ahead of Royal Gala, and an 80 percent bright forward colour set in this year"s trial was easily achieved. Both varieties have discreet under-line stripe but block out to a pink/orange in Berica a pink/red in Mondaju. Berica has an attractive random flecking and Mondaju shows more lentical spots.
They have been decades in the making, but worth every moment, according to Mr Lynch, who says time has never been an issue.
"When you"re a one man band and a simple selection decision takes a minimum of 3 years there"s not much choice," he said. "It"s the achievement of a long aspired goal to create and deliver what our orchardist son Dan calls his "dream apple". It"s taken a long time for sure to get to the starting line in order to be confident we"ve got all aspects right and can deliver something of distinction and special value commercially. Many new varieties have been associated with ongoing grower challenges that were not properly evaluated or exposed because of rushed commercial pressures for hasty launches. We did not want to repeat such a pathway and have conducted robust growing and production, harvest, post-harvest, storage and shipping and market trials."
He adds that the lengthy process in ensuring a quality product was important in creating a point of difference in the apple market, as there is a worrying plague of new apple names and varieties constantly popping up.
"Some of them potentially will become counter-productive to the pip fruit category, unless they deliver an improved eating experience and enhanced attractiveness," he said. "The never ending array of mutations being commercialized with cute or trendy names risks consumer backlash from distrust if the promoted "new" experiences are no improvement, or even worse, are of lesser eating quality. Although troubled by industry risks associated, we identify the plague of new varieties as presenting an inviting opportunity if our trials to date deliver superior attributes."
But it is not just the taste and looks that these new varieties could possess, with Fashion Foods believing there is a significant untapped opportunity in terms of pip fruit potentially being the ultimate snack food.
"To accomplish and exploit this, the mobility, convenience, availability, nutrients, marketing and cost advantages need to be actively and attractively enhanced by delivering an appealing competitive eating experience," Mr Lynch said. "Would think it should be easy with a global obesity epidemic raging, time stressed consumers and dietary imbalances. Our goal of being instrumental in demoting junk food by providing an attractive superior healthy alternative snack food, would be the ultimate satisfaction of our efforts."
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