蘋果市值突破萬億美元！成為全球第一家價值1萬億美元科技公司
蘋果市值突破萬億美元
By@Noel Randewich
舊金山（路透社）—蘋果公司周四成為第一家價值1萬億美元的美國上市公司，該公司憑藉其無所不在的iPhone，將其從個人電腦領域的一個小眾角色轉變為一個橫跨娛樂和通訊領域的全球巨頭。
這家科技公司股價上漲2.9％，收於207.39美元，市值為1.002萬億美元。在這段時間裡，蘋果的股票市值高達1.006萬億美元。
自周二蘋果宣布6月季度業績高於預期並宣布回購200億美元股票以來，蘋果股價已經上漲約9％。這是蘋果自2014年4月以來最好的兩天表現。
蘋果首席執行官蒂姆?庫克(Tim Cook)周四在一份給蘋果逾12萬名員工的備忘錄中表示，價值1萬億美元的估值是「一個重要的里程碑」，讓蘋果員工「深感自豪」。但他表示，這「不是衡量公司成功的最重要標準」。
庫克在備忘錄中說：「財務回報只是蘋果公司創新的結果，將我們的產品和客戶放在首位，並始終堅持我們的價值觀。」
蘋果公司於1976年開始在聯合創始人史蒂夫喬布斯的車庫裡起步，其收入超過了葡萄牙、紐西蘭和其他國家的經濟產出。在此過程中，它改變了消費者之間的聯繫方式以及企業日常商業活動的方式。
蘋果的市值高於埃克森美孚(Exxon Mobil Corp .)、寶潔(Procter & Gamble Co .)和美國電話電報公司(AT&T Inc .)的市值之和。它現在占標準普爾500指數的4%。
自1980年首次公開募股以來，這家矽谷的中堅公司的股價已經上漲了5萬多點，使標準普爾500指數近40年來大幅上漲2000％。
喬布斯是三位創始人之一，上世紀80年代中期，他被趕出了蘋果公司，但10年後他又回來了，把這家電腦公司從瀕臨破產的境地中拯救出來。
2007年，他推出了iPhone，將「電腦」從蘋果的名字中去掉，並對手機行業進行改革，一舉擊敗了微軟(Microsoft Corp .)、英特爾(Intel Corp .)、三星電子(Samsung Electronics Co .)和諾基亞(Nokia)。讓蘋果在2011年超越埃克森美孚成為美國市值最大的公司。
在那段時間裡，蘋果從銷售Mac個人電腦發展成為一名擁有一群狂熱追隨者的移動革命的設計師。
喬布斯於2011年去世，蒂姆?庫克(Tim Cook)接替並擔任首席執行官。庫克將公司利潤提高了一倍，但難以開發一款新產品，以複製iPhone改變社會的成功。近年來，iPhone的銷量逐漸下滑。
2006年，也就是iPhone發布的前一年，蘋果的銷售額不到200億美元，凈利潤接近20億美元。截至去年，該公司的銷售額增長了11倍多，達到2,290億美元，在標準普爾500指數中排名第四。SPX和凈收入增長了一倍，達到484億美元，成為美國上市公司中盈利能力最強的。
「仍然能看到上行空間」
北卡羅來納州夏洛特的Cornerstone Financial Partners的聯合創始人傑夫·卡伯恩將蘋果公司納入其客戶的投資組合中已有十年之久。最近，他的一些老客戶為他們的孫子孫女買了蘋果股票。
卡伯恩表示，「我們仍然看到了它的上行空間，隨著新資金的存入，我們會繼續購買，最好是在下跌時買進。」
蘋果公司的股票在過去一年中上漲了30％以上，這得益於對iPhone X的樂觀情緒，這是在原版發布十年之後推出的。最近幾個月推動蘋果走高的還有，蘋果宣布它將撥出1000億美元用於新的股票回購計劃。
在周二的報告中，由iPhone X主導的蘋果銷售額約為1000美元，推動季度業績遠遠超出華爾街預期，App Store，Apple Music和iCloud服務的訂閱推動業務增長。
「市場開始越來越多地認識到其平台和服務的價值，這正反映在市值的增加上，」紐約新興股票資產管理公司Alger的市場策略總監布拉德·紐曼(Brad Neuman)說。
儘管蘋果市值高達1萬億美元，但許多分析師並不認為蘋果的股價昂貴。蘋果股價本周的預期市盈率約為15倍，而亞馬遜(Amazon)的預期市盈率為82倍，微軟(Microsoft)的預期市盈率為25倍。
經過多年的調整，蘋果在股票市場上首次亮相是在1980年12月12日。當時的發行價約為每股0.39美元，而周四的股價為208.38美元。
2015年，蘋果加入了道瓊斯工業平均指數(Dow Jones Industrial Average)，這是資本主義最高級的俱樂部之一。自1980年以來，IBM公司、埃克森美孚公司、通用電氣公司和微軟公司都是美國最大的上市公司。
2007年，中國政府控股的中國石油(PetroChina)在上海上市後，一度達到約1.1萬億美元的市值。湯森路透(Thomson Reuters)的數據顯示，目前這一數字約為2,000億美元。
自上世紀80年代以來，蘋果作為華爾街市值最大的公司之一，如果在全球對智能手機的需求失去動力的情況下找不到一個主要的新產品或服務，它可能會失去對Alphabet (google . o)或亞馬遜(Amazon.com)等公司的領先地位。
緊隨蘋果之後的是亞馬遜(Amazon.com)，市值約8,800億美元的美國第二大上市公司，之後的是谷歌(google)所有者Alphabet和微軟(Microsoft)。
Apple breaches $1 trillion stock market valuation
ByNoel Randewich
SAN FRANCISCO (Reuters) - Apple Inc (AAPL.O) on Thursday became the first $1 trillion publicly listed U.S. company, crowning a decade-long rise fueled by its ubiquitous iPhone that transformed it from a niche player in personal computers into a global powerhouse spanning entertainment and communications.
The tech company』s stock jumped 2.9 percent to end the day at $207.39, giving it a market capitalization of $1.002 trillion. During the session, Apple』s stock market value reached as much as $1.006 trillion.
Apple has rallied about 9 percent since Tuesday, when it reported June-quarter results above expectations and said it bought back $20 billion of its own shares. It was Apple』s best two-day run since April 2014.
In a memo to Apple』s more than 120,000 employees on Thursday that was seen by Reuters, Chief Executive Tim Cook said the $1 trillion valuation was 「a significant milestone」 that gave Apple employees 「much to be proud of.」 But he said it was 「not the most important measure」 of the company』s success.
「Financial returns are simply the result of Apple』s innovation, putting our products and customers first, and always staying true to our values,」 Cook said in the memo.
Started in the garage of co-founder Steve Jobs in 1976, Apple has pushed its revenue beyond the economic outputs of Portugal, New Zealand and other countries. Along the way, it has changed how consumers connect with one another and how businesses conduct daily commerce.
Apple』s stock market value is greater than the combined capitalization of Exxon Mobil Corp (XOM.N), Procter & Gamble Co (PG.N) and AT&T Inc (T.N). It now accounts for 4 percent of the S&P 500.
The Silicon Valley stalwart』s stock has surged more than 50,000 percent since its 1980 initial public offering, dwarfing the S&P 500』s approximately 2,000 percent increase during the same almost four decades.
One of three founders, Jobs was driven out of Apple in the mid-1980s, only to return a decade later and rescue the computer company from near bankruptcy.
He launched the iPhone in 2007, dropping 「Computer」 from Apple』s name and super-charging the cellphone industry, catching Microsoft Corp (MSFT.O), Intel Corp (INTC.O), Samsung Electronics Co Ltd (005930.KS) and Nokia off guard. That put Apple on a path to overtake Exxon Mobil in 2011 as the largest U.S. company by market value.
During that time, Apple evolved from selling Mac personal computers to becoming an architect of the mobile revolution with a cult-like following.
Jobs, who died in 2011, was succeeded as chief executive by Tim Cook, who has doubled the company』s profits but struggled to develop a new product to replicate the society-altering success of the iPhone, which has seen sales taper off in recent years.
In 2006, the year before the iPhone launch, Apple generated less than $20 billion in sales and net profit just shy of $2 billion. By last year, its sales had grown more than 11-fold to $229 billion - the fourth highest in the S&P 500 .SPX - and net income had mushroomed at twice that rate to $48.4 billion, making it the most profitable publicly listed U.S. company.
『STILL SEE UPSIDE』
Jeff Carbone, co-founder of Cornerstone Financial Partners in Charlotte, North Carolina, has included Apple in his clients』 portfolios for about a decade. Recently, some of his older clients have bought Apple shares for their grandchildren.
「We still see upside from it, and as new money gets deposited we continue to buy, preferably on the dip,」 Carbone said.
Apple』s stock has risen over 30 percent in the past year, fueled by optimism about the iPhone X, launched a decade after the original. Also propelling Apple higher in recent months was Apple』s announcement that it earmarked $100 billion for a new share repurchase program.
In its report on Tuesday, Apple sales led by the iPhone X, which sells for about $1,000, pushed quarterly results far beyond Wall Street targets, with subscriptions from App Store, Apple Music and iCloud services bolstering business.
「The markets are starting to recognize the value of its platform and services more and more, and that』s what is being reflected in the increase in market capitalization,」 said Brad Neuman, director of Market Strategy at Alger, a growth equity asset management firm in New York City.
Even with its $1,000,000,000,000 stock market value, many analysts do not view Apple』s shares as expensive. Shares of Apple this week traded at about 15 times expected earnings, compared with Amazon at 82 times earnings and Microsoft at 25 times earnings.
Adjusting for four stock splits over the years, Apple debuted on the stock market for the equivalent of 39 cents a share on Dec. 12, 1980, compared with Thursday』s high of $208.38.
In 2015, Apple joined the Dow Jones Industrial Average, one of capitalism』s most exclusive clubs. Since 1980, IBM Corp (IBM.N), Exxon Mobil (XOM.N), General Electric Co (GE.N) and Microsoft have also alternated as the largest publicly listed U.S. company.
In 2007, Chinese government-controlled PetroChina (601857.SS) briefly reached a stock market value of about $1.1 trillion following its public listing in Shanghai. It is now worth about $200 billion, according to Thomson Reuters data.
One of five U.S. companies since the 1980s to take a turn as Wall Street』s largest company by market capitalization, Apple could lose its lead to the likes of Alphabet Inc (GOOGL.O) or Amazon.com Inc (AMZN.O) if it does not find a major new product or service as global demand for smartphones loses steam.
Hot on Apple』s heels is Amazon.com, the second-largest listed U.S. company by market value, at around $880 billion, closely followed by Google-owner Alphabet and by Microsoft.
來源：路透社
路透社是世界上最早創辦的通訊社之一，也是目前英國最大的通訊社和西方四大通訊社之一。路透社是世界前三大的多媒體新聞通訊社，提供各類新聞和金融數據，在128個國家運行。美國當地時間2018年4月16日，路透社榮獲2018年度普利策獎特寫攝影獎。
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