我想和你一起綠

時尚 08-09

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在上一季上海時裝周

我們請來了許多品牌、KOL以及小夥伴們

greenevery[day]作為時裝周的官方活動

在上海嘉里中心做了一場為期9天的

走心實驗

At the previous SHFW

We had the honor to invite a handful of brands,

influencers and friends in the field

greenevery[day] as the official partner of SHFW

Rolled out a 9-day session

of fashion experienments

我們先來回顧一下

greenevery[day]許多精彩的瞬間

Finally, it』s time to review and highlight the moments

Worth noticing at this year』s greenevery[day]

greenevery[day]（原GreenCode的升級項目）作為倡導綠色時尚與可持續發展，主張綠色美好生活方式與理念的全新形態活動在2016年10月首次登陸上海時裝周。

greenevery[day] 2.0, aka greenevery[day] isa green lifestyle advocating, sustainability promoting project; it dates back to October, 2016, where it made its debut to Shanghai Fashion Week.

greenevery[day]秉承前兩季GreenCode的[綠色生活]、[未來可持續]、[再生時尚]三大核心繼續開創上海時裝周的綠色新代碼、新體驗，主打B2C綠色生活體驗活動平台。

greenevery[day] will carry the torch of the previous editions of GreenCode, along with its core missions – green lifestyle, sustainable future and recycled fashion. The three goals will ignite SHFW』s experience, B2C focused platform.

主打Green Fashion（綠色時尚）

Featuring Green Fashion

關注綠色與未來生活方式的探索，發起與綠色、可持續發展的主題的品牌、產品發布及各類互動體驗。

Focus on exploring green and future living potentials, initiate experiences related to green, sustainable topics, brands and product launch.

更具啟發性與實驗性，啟迪設計師革新並創造兼具更多功能性的綠色、未來型產品。

B2C，面向大眾開放，倡導綠色美好生活，引發大眾對Friendly Relationship的思考。增強的社交屬性，強調人與人的協作參與及共聯共享。

More inspiring and experimental, the project aims to encourage more designers to create more functional and revolutionary products that are greener and more open to public. To provoke dialogues on 「the goodlife」, and to encourage brain storming on 「friendly relationship」 with the environment, with the emphasis on the collaborations and sharing between people.

一站式設計快閃空間

匠心來襲

Designer』s Capsule Space

Creativity Flushing In

「在這裡，品牌可以直接面對大眾，直接與消費者交流，擁有並建立品牌獨立擁有的粉絲群。」

「Here, brands face directly to thepublic, speak directly to the consumers, they own and maintain the fan base independently.」

上一季有C.J.YAO、RODERIC WONG、ROOM 29、SIMON MO、TITIKA、ZFFECT等獨立設計師品牌入駐了greenevery[day]打造的POPUP區域。

Last season saw C.J. YAO, RODERIC WONG, ROOM 29, SIMON MO, TITIKA, ZFFECT and more independent brands; greenevery[day] exclusively set up pop-up areas.

C.J.YAO

C.J. YAO是獨立設計師C.J.的同名服飾品牌秉承了現代審美的獨特，實驗、大膽、幽默、探索、中性、先鋒都是C.J.YAO的最好詮釋。

C.J.YAO is an independent designer, and her personal brand

C.J.YAO

is unique, experimental, bold, humorous, androgynous and Avant-garde.

RODERIC WONG

」

RODERIC WONG將現代主義建築設計思想的根基融入品牌的DNA，給摩登都市女性超越空間、時間和性別的美好而流動的體驗。

RODERIC WONG inject modern architectural ideas into his brand DNA, granting the metropolitan women a fluid experience that surpasses time,space and gender.

SIMON MO

設計師想呈現女人的衣櫃里的衣服應該是多變而且豐富性高，每個時節都要有不同的元素豐富生活色彩。SIMON MO公司反對使用保育類動物皮草及其原料，支持綠色時尚理念。

The designer aims to demonstrate the versatility of a woman』s wardrobe, different elements and colors that caterto different times of the year; SIMON MO is against the use of animal fur, and supportive of green fashion ethics.

ROOM29

29號房間的目標是為了整合來自世界各地29個城市的設計師服裝、鞋子、手袋、化妝品、配飾集於一體。讓顧客們在29號房間中可以尋找到全世界每一個城市最前線的時尚。

ROOM 29 aims to bring together the garment, shoe, handbag, cosmetic and accessory designs from 29 cities all over the world. Customers can find what each city out of the 29 has to offer in terms of the most advanced designs.

TITIKA

從時尚到運動，TITIKA糅合了完美的時裝設計和超強的運動功能，成為運動時尚的高端品牌。

From fashion to athletics, TITIKA miraculously combines fashion designer with high-performing functionalities, enabling thebrand to become a leading and high-end athletic fashion brand.

ZFFECT

ZFFECT 是作為 affect 和infect 的延伸應運而生的，首寫字母 Z 意為 they，完整詮釋了對所有人和物的影響力及感染力。

ZFFECT was born to the combination and extension of "affect」 and 「infect」; Z stands for 「they」, the brand aims to define the influence one has on the rest.

每日WORKSHOP

交心時刻

Daily Workshop

The moment of truth

greenevery[day]致力打造與你心靈相通的互動平台，主張分享與體驗並存，調動每一位參展人的代入感。這有每日一位參展設計師品牌分享對綠色生活、綠色時尚的理解，分享他們創作背後的故事。

greenevery[day] aims to create an interactive platform that shares, advocates and provide experiences; to inject a sense of involvement into every participant. Watch this space for each designer』s own interpretations and advocates for a greener life and fashion.

【了不起的你】 X 上海心連心

[The Greatest You] x Heart to Heart Shanghai

城市社群項目【了不起的你】與致力於資助中國貧困家庭的先天性心臟病患兒進行手術治療的專項基金慈善組織「上海心連心」共同舉辦《環保時尚與愛心同行》主題分享會，講講那些愛心背後的故事。

The urban association project [

The Greatest You

] joins hands with

Heart to Heart

Shanghai, a charity that rescues and helps out children and families that suffer from congenital heart disease. The two co-hosted a sharing talk with the topic of 「Then Environmental Friendly Trend – a Walk of Love and Kindness.」

H&M：可持續發展時尚

H&M: Sustainable Fashion

自從2013年以來，H&M全球顧客開始將不需要的各種品牌舊衣物送至實行舊衣回收計劃的門店。H&M希望實現紡織品的封環體系，即從丟棄的衣服里獲取面料再生製成新的服裝，以此來減少送往垃圾填埋場的舊衣服和節省用於生產面料的自然資源，降低時尚業對環境的影響。

H&M believes fashion is far too precious to end up in landfills. That is why starting in 2013, they launched the garment collecting initiative worldwide. You can drop off your textiles -no matter brand or condition - in all H&M stores across the globe. Several of their other brands also offer garment collecting.

人生第一次

設計師給你講他的第一次奇妙倫敦時裝周發布

#firstimeinlife– Designer tells the story of his debut collection on London Fashion Week

在4月2日的Opening Party中，設計師Simon分享了他的時裝周初體驗。

The opening party on April 2, Simon chated about his very first fashion week experience

來自多倫多

他們為greenevery[day]設計了一套衣服！

#lovefromtoronto-

They designed a garment for greenevery[day]!

ROOM29為本次上海時裝周做的專屬綠色環保系列服飾，由加拿大獨立設計師品牌The J 設計師出任設計總監，選擇了天然綠色環保的草席作為主體面料，加以其他面料配合，並添加了春天花朵的元素，歷時一個月完成了這套很fancy的

greenevery[day]

專屬系列。

ROOM29 is an independent fashion label whose chief designer is Canada based The J. With natural and organic grass mat as raw material, The J designed a whole collection for

greenevery[day]

一位不特殊的朋友

特奧會專場

#anotsospecialfriend -

Special Olympics Feature

作為全球知名的為智障人士提供運動訓練和體育競賽的國際特奧會將會帶著小朋友們到達greenevery[day]現場進行互動。

Special Olympics brought our little friends to greenevery[day] for some active fun!

#修心時刻 - 花式西文書法技能get

#heartfix – Cursive Calligraphy

你每天都會握著筆桿寫字嗎？你知道花式英文是怎麼寫的嗎？字體分多少種類？花體西文書法工作室UpwithLily Studio現場科普來了。

Do you know how to write cursive? Wish to find out more about roman letter calligraphy? How many types of font are there in the western world? Upwith Lily the calligraphy studio help you find out!

#下午好，上海 - 生命脈動：瑜伽治癒冥想覺知

#goodafternoonshanghai – the pulse of life: Yoga, healing, meditation and mindfulness

在4月6日，TITIKA帶來瑜伽體驗分享，用瑜伽帶你領略生活的美好。

June 4, TITIKA brought a session of Yoga experience, taste the sweetness of life through mindfulness!

#超級整理術 - 都市人輕鬆改造生活的絕活

#superorganised – an urban living skill

請來最有人氣的整理專家之一，「第1整理術」自媒體平台創始人周一妍現場開講，教你如何舊物回收，用最優雅的方式，與過去的自己告別，開啟輕盈、零負擔的新生命探索。

Zhou Yiyan from 「No.1 Organizing Magic」 shared with us how recycling and reusing in an elegant manner. Bid goodbye to the old you, and unfurl the lighter, cleaner life with Zhou!

#純天然染色 - 我揮一揮衣袖，帶走一片色彩

#naturallydyed– Gently I flick my sleeves, a wisp of cloud will I bring away

香港設計師品牌Tiffany Pattinson是一個支持環保與可持續性設計的服裝品牌，並致力在品牌發展上，從設計生產到銷售過程中，把對環境的傷害減至最低。在greenevery[day]，設計師Tiffany現場分享穿天然染色的奧妙。

Hong Kong designer brand Tiffany Pattinson is an environmentally sustainable and geologically aware brand. It aims to bring the cost of production to the slowest. On greenevery[day], Tiffany Pattinson shared the beauty and a musement behind natural dye.

了不起的你

[The Greatest You]

【了不起的你】X UNILOOK 再生時尚特刊號

[The Greatest You] x UNILOOK regenerated fashion

我們邀請KOL穿搭Vintage二手衣（單品）進行重新搭配、創造新造型拍攝街拍，造型被精選在greenevery[day]展出。

此次展覽我們主張環保時尚概念的特殊企劃板塊【了不起的你】聯手受年輕人喜歡的街頭潮流平台——UNILOOK為我們發掘新的街拍打開方式。

We invited fashion influencers to showcase the mix-and-matching of recycled garments on-site, the looks will be exhibited greenevery[day].

This special module features [The Greatest You] and the well-renowned street fashion platform – UNILOOK to discover the massive possibilities in street wears.

環保改造，設計師們為你重現時尚的二度年華

Recycleand restyling – Designer』s unbounded imaginations

舊衣之所以不再被穿著，是因為原本擁有它的人，覺得它太舊了，或者是它的款式已經不能符合此時此刻的穿搭需求。greenevery[day]請來設計師品牌C.J.YAO與RODERIC WONG以新的設計概念來重塑舊衣，賦予了舊衣二次生命。

The only reason old garments are no longer worn is because the owner is bored of them – trends come and go, style is forever. Do remember this. greenevery[day] invited

C.J. YAO

and

RODERIC WONG

to recreate with old fashion pieces, giving them new lives and prove that old clothes can do wonders!

走心派對

他們都來走了個心

Walk-heart Party:

They came to take a walk with their true heart

4月2日，greenevery[day]舉辦了Media Tour與Opening Party，派對開始，設計師Simon Mo在現場分享了他在本次倫敦時裝周的初體驗。

Apr 2, greenevery[day] threw Media Tour and Opening Party; at the beginning the party, designer Simon Mo shared his debute experience on London Fashion Week.

各時尚媒體與超模劉欣潔FOX、時尚KOL Alan熊、時尚KOL KENDO、時尚造型師Krystal GAO以及藝人武虹言、郝文婷等到來，成為了現場的亮點之一。

Various of fashion media, super model FOX , fashion influencer Alan, KENDO, praised stylist Krystal Gao, as s well as celebrities, such as Wu Hongyan, Hao Wenting graced the event with their presence.

時尚造型師Krystal GAO & 環保設計師Tiffany Pattinson

視覺藝術家/跨界設計師葉子樂

設計師Leaf Xia & 設計師Junne劉彥君

走心藝術家

新一代綠色時尚生活方式

Walk-heart Artist:

New Generation of Fashionable Green Lifestyle

視覺藝術家/跨界設計師葉子樂將近期家居藝術創作Living in Art入駐greenevery[day]，展示了他的生活家居系列。

Visual artist /Cross-border designer Ye Love brought his recent work – Living in Art to greenevery[day] as part of of his life and home series.

走心農場

城市中的微笑農場

Walk-heart Farm:

The Urban Farm of Smiles

現場一片綠意盎然的綠色植物由微笑農場進行提供，隔絕城市的煙火，微笑農場致力為都市打造定製的家菜園，新鮮活力的綠色植物充滿現場，帶來舒適的視覺享受，將你繁累的擔子暫時卸下，享受一絲綠意。

The green plants on the scene were provided by Farm of Smiles, which isolated the city"s fireworks. Farm of Smiles is dedicated to creating a custom home garden for the city. The fresh and vibrant green plants took over the venue, bringing comfortable visual enjoyment, allowing you to temporarily shed the burdens off your shoulders, and be surrounded by the peaceful green.

碧池廣播

確認過眼神，你是bìchí人

bìchíbroadcast

碧池廣播站在上海時裝周七天內每天一個綠色時尚話題，現場隨機採訪弄潮兒們，為活動現場氛圍帶來一股綠色潮流。

bìchíbroadcast brought

a green themed topic each day of the Shanghai Fashion Week, can did interviews with fashionistason-site, bringing a lively vibe to the event.

新一季的greenevery[day]即將來臨

SS19上海時裝周

邀請更多品牌的加入

A New Season of greenevery[day] is Arriving

SS19 SHFW

Participated by more brands

greenevery[day]

好想和你一起綠

greenevery[day]

Love to go green with you

Soft Launch

10月13日-15日 13th Oct. - 15th Oct.

Event

10月16日-21日 16th Oct. - 21st

Oct.

核心內容

Core Content

本季greenevery[day]以「可持續時尚」（45%）、「綠色生活方式」（45%）、「慈善」（

5%）三大核心內容構成。

This season』s greenevery[day] will consist of three core components: Sustainable fashion (45%), Green Lifestyle(45%) and Charity (5%).

SS19主題：

好想和你一起綠

SS19 Theme:

Love to go green with you

每個人都可以表達自己的綠色態度與風格，對於環保、可持續發展與綠色美好生活每個人、每個品牌都可以用自己的方式進行表達，我們將此匯聚存檔。

綠色美好生活方式快閃零售+事件營銷——上海時裝周官方主題活動greenevery[day]

It』s a platform for everyone to express their green attitude and personal style; We believe that each individual and brand has his own interpretations on the sustainable development and a greener lifestyle. What we do is to gather the voices and catalogue them.

實力合作夥伴

Partners

with Strength

greenevery[day]以上海時裝周官方活動即將登陸SS19上海時裝周官方行程之中，本季活動地點在位於上海徐匯的保利·時光里。

greenevery[day] is going to be on the official schedule of SS19 Shanghai Fashion Week. This season』s event is located in Poly Sunny Walk in Xuhui disctrict, Shanghai.

2019春夏上海時裝周主視覺以「個性宣言」為主題

為更好建立未來時尚環境，給時尚提供更多的靈感和發展空間，自我表達成為越來越重要的技巧，鼓勵大家在設計和商業上勇於將創意看作推動變革的內生力量，將走出舒適區的行動作為改變的利刃。

The theme of SS19 SHFW is going tobe 「personality declaration」.

In order to better establish the future fashion environment, and provide more inspiration and room for development for the industry, self-expression is becoming an increasingly important skill. We encourage everyone to dare to regard creativity as an endogenous force driving changes in design and business. The action of getting out of one』s comfort zone is going to be cutting edge.

上海保利時光裡帶著人文社群的獨有屬性，通過新媒體公共藝術空間打造、新零售模式的品牌引進、新動態社群活動的導入分享，將消費、體驗、陪伴的本質滲透到內容運營的每個環節。

Poly Sunny Walk has the unique attributes derived from humanitarian communities, through the creation of new media public art space, the introduction of new retail models, and new dynamic community activities, infiltrating the essence of consumption, experience and companion into every link of content operations.

greenevery[day]

兩大板塊

Two Major Plates

greenevery[day]主要分為活動體驗（greenlab）與零售快閃（greenliving）兩大部分。

活動體驗（greenlab）

主要包括：可持續發展時尚峰會、可持續發展時尚獎學金項目、綠色時尚趨勢發布、環保時尚藝術展、GreenParty。

零售快閃（greenliving）主要包括：可持續發展時尚快閃店、綠色美好生活（WORKSHOP）。

greenevery[day] is mainly divided into two major parts: experience orientated activities and retail pop-ups.

Greenlab includes sustainable fashion summit, scholarship programs in sustainable development, Green Fashion trend releases, environmental fashion art exhibition and Green Party.

Greenliving Retail Pop-ups include: Sustainable fashion pop-ups, Greener and better life workshops.

greenlab · 可持續發展時尚峰會

greenlab ·

Sustainable Fashion Summit

greenevery[day] SS19在上海時裝周期間將舉辦可持續發展及綠色美好生活方式峰會。屆時會邀請時尚行業的意見領袖與品牌、關注及研究環保時尚的專家及團體參與其中，並頒發本季環保時尚各類獎項。

greenevery[day] SS19 will host the Sustainable Development and Green Lifestyle Summit during the Shanghai Fashion Week. The fashion industry"s opinion leaders and brands, experts and groups interested in and researching environmental fashion will be invited to participate in the event, and will present this season"s environmental fashion awards.

greenlab · 可持續發展時尚獎學金項目

greenlab ·

Sustainable Fashion Scholarship Program

greenevery[day]將聯手中國美術學院設立可持續發展主題的專項獎學金，鼓勵青年學子關注可持續發展時尚，並進行相關科研課題。並最終呈現更多可持續發展時尚的更多可能性與作品呈現。

greenevery[day] will join hands with the China Academy of Art to set up a special scholarship on sustainable development themes to encourage young students to focus on sustainable fashion and conduct related research projects. And ultimately present more possibilities for sustainable fashion and the presentation of works.

greenlab · 綠色時尚生活趨勢發布

greenlab ·

Green fashion life trend release

greenevery[day]將聯手時光里打造戶外真實場景秀場，並部分對外開放（公眾半開放秀場），鼓勵品牌以更加新穎的形式展示可持續發展時尚的故事與魅力。階梯兩旁的有氧植物、花園中心的綠植地毯都預示著一場特殊、宏大的品牌展示。

greenevery[day] will team up with Poly Sunny Walk to create an outdoor real-scene show, part of the show will be open to the public (The show is semi-open to public). We encourage brands to tell the story and piquewonders of sustainable fashion in a more novel form. The aerobic plants on both sides of the stairs and the green carpets in the garden center indicate a special and grand brand display.

greenlab · 環保時尚藝術/作品展

greenlab ·

Environmental fashion art / exhibition

我們將邀請藝術家打造可持續發展時尚主題的裝置藝術互動作品，於時光里主入口花園的主形象處、進行展示。

並於一層的主通道進行設計師二手衣再創作的系列時裝作品展。

We will invite artists to create a work-and-art interactive work on the theme of sustainable fashion, showcased at the the main garden entrance of Poly Sunny Walk. In the main channel of the first floor, a series of fashion works will be exhibited, mainly of designer second-hand recreated garments.

greenlab· Green Party

greenevery[day] 每季將舉辦不同主題形式的Green Party，dresscode將一直是：green綠色。在SS19季要搜集各路志同道合者穿著外表是綠色的單品或者內里是環保性質的「綠色」單品來參與派對。

Each season, greenevery[day]』s Green Party will be held in different themes. The dresscode will always be: green. In the SS19 edition, it is necessary to collect all the like-minded people wearing green items or items with environmental natures to participate in the party.

greenliving ·可持續發展時尚快閃店

greenliving ·

Sustainable fashion retail pop-ups

品牌選擇標準為產品材料是可持續的使用、代表了綠色時尚生活方式的環境友好型品牌。

The participating brands are selected based on the materials of products, and the environmental profile of the brand.

greenliving · 綠色美好生活WORKSHOP

（課程）

greenliving ·

Green Good Life WORKSHOP (course)

greenevery[day]將延續走心實驗室一貫的參與分享互動的體驗內容；關於環保、藝術、設計、生活、手做、美食、學習閱讀等的相關係列課程。

greenevery[day] will continue to roll out sessions of interactive experience from the previous season; courses on environmental protection, art, design, life, DIY, food, learning and reading and other relevant workshops.