搜索「白痴」跳出來的都是川普！谷歌無奈澄清：不是我們的鍋！

Sundar Pichai had to explain to Congress why Googling 『idiot』 turns up pictures of Trump

桑達爾?皮查伊不得不向國會解釋，為什麼谷歌上搜索「白痴」會出現特朗普的照片

素材來源：美國科技網theverge 翻譯：世界播

In a House Judiciary Committee hearing today,Google CEO Sundar Pichai was asked to explain why a Google image search for 「idiot」 turned up pictures of Donald Trump — and whether that was a case of intentional bias.

在今天舉行的眾議院司法委員會聽證會上，谷歌的首席執行官桑達爾?皮查伊被要求解釋為什麼谷歌搜索「白痴」時會出現唐納德?特朗普的照片，以及這是否出於故意的偏見。

The question came from Rep. Zoe Lofgren (D-CA), who was trying to refute the idea that Google is politically manipulating search results. 「Right now, if you google the word 『idiot』 under images, a picture of Donald Trump comes up. I just did that,」 she said. 「How would that happen?」

這個問題來自民主黨眾議員佐伊?洛夫格倫，他試圖駁斥谷歌在政治上操縱搜索結果的觀點。「現在，如果你在圖片欄下面搜索「白痴」這個詞，就會出現一張唐納德?特朗普的照片。」我就是這麼做的」，她說：「怎麼會這樣呢?」

Pichai offered a long, general explanation of how Google search works:

皮查伊對谷歌搜索是如何工作的給出了一個很長很全面的解釋:

Any time you type in a keyword, as Google we have gone out and crawled and stored copies of billions of [websites』] pages in our index. And we take the keyword and match it against their pages and rank them based on over 200 signals — things like relevance, freshness, popularity, how other people are using it. And based on that, at any given time, we try to rank and find the best search results for that query. And then we evaluate them with external raters, and they evaluate it to objective guidelines. And that』s how we make sure the process is working.

就拿谷歌打比方說，每當你輸入一個關鍵字，我們就已經在我們的索引中抓取並存儲了幾十億個[網站]頁面的副本。我們將關鍵詞與他們的頁面進行匹配，然後根據200多個訊號特徵對它們進行排名，這些包括相關性、新鮮度、流行度，以及其他人是如何使用它的。在此基礎上，在任何給定的時間內，我們嘗試為該查詢排序並找到最佳搜索結果。然後我們用外部評估員對他們進行評估，他們根據客觀的指導進行評定。這就是我們確保這個過程有效的方法。

「So it』s not some little man sitting behind the curtain figuring out what we』re going to show the user?」 Lofgren asked sarcastically.

洛夫格倫諷刺並挖苦道：「所以這不是一個坐在窗帘後面的小個子男人在想我們要給用戶看什麼東西嗎?」

「This is working at scale, and we don』t manually intervene on any particular search result,」 replied Pichai.

皮查伊回答說：「這是大規模的工作，我們不會手動干預任何特定的搜索結果」。

News outlets reported on the Trump 「idiot」 results earlier this year. If you search the term now, in fact, you』ll mostly get pictures from stories explaining why it happened. It appeared to be the result of outside parties gaming Google』s search results, a well-known tactic known as 「Google bombing.」

新聞媒體今年早些時候報道了關於特朗普的谷歌「白痴」搜索結果。事實上，如果你現在搜索這個詞，你會得到報道中所報道的那些圖片。這似乎是外部勢力在谷歌的搜索結果中操縱的結果，這是一種眾所周知的策略，被稱為「谷歌轟炸」。

Trump isn』t the first president to get Google-bombed: in the mid-2000s, searches for 「miserable failure」 famously returned results about President George W. Bush. It can be a politicized (or just funny) extension of normal search engine optimization tactics. In this case, it』s convincing Google that a Trump picture is what most people want when they search for 「idiot,」 by upvoting or linking to posts with that combination of words and images.

特朗普並不是第一位遭到谷歌轟炸的總統：在本世紀頭十年中期，搜索「悲慘的失敗」就會進入有關喬治?W?布希總統廣為人知故事的結果頁面。它可以是一個政治化的(或只是有趣的)普通搜索引擎優化策略的擴展。在這種情況下，谷歌演算法認為，大多數人在搜索「白痴」時，想要的是一張特朗普的照片，因此通過文字和圖片的組合向上或鏈接到帖子。

Lofgren』s question came after a long, factually sketchy grilling from Rep. Lamar Smith (R-TX), who claimed to have 「irrefutable」 evidence of Google suppressing conservative search results. That included an actual research project from Google critic Robert Epstein, author of a controversial study about whether Google results are politically slanted. But he also repeatedly cited a blog post from conservative site PJ Media, which the writer explicitly described as 「not scientific.」 (It』s also the post that got President Donald Trump tweeting about Google』s 「rigged」 search results.)

洛夫格倫的問題是在眾議員拉馬爾?史密斯長時間、粗略地盤問之後提出的。史密斯聲稱，有「無可辯駁」的證據表明，谷歌壓制了美國保守派的搜索結果。其中包括谷歌評論家羅伯特?愛潑斯坦的一項實際研究項目。愛潑斯坦曾就谷歌的結果是否具有政治傾向性進行過一項有爭議的研究。但他也多次引用保守派網站PJ Media的一篇博客文章，作者明確表示這篇文章「不科學」。(這條微博也讓美國總統唐納德?特朗普在推特上發帖稱，谷歌的搜索結果受到了「操縱」。)

Pichai』s answer probably won』t really alter the debate over whether Google is biased, but it officially puts an internet stunt into the congressional record.

皮查伊的回答可能不會真正改變關於谷歌是否存有偏見的爭論，但它正式將互聯網噱頭列入了國會記錄。

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