懂收藏的人，未來更富有！
俗話說「亂世黃金，盛世收藏」，當下正值「買房賺十年，收藏富三代」的太平盛世！
As the saying goes, "Gone with the World, Shengshi Collection", the moment is "buy a house to earn ten years, collect three generations of wealth" Taiping Shengshi!
目前，中國藝術品拍賣成交額佔全球市場的份額高達31%，中國成為僅次於美國的全球第二大藝術品市場。藝術品收藏的需求如此驚人，主要是因為藝術品投資是當下最火的投資領域。懂藝術和收藏的人，未來更富有，這個趨勢將不可逆轉！
At present, China"s art auction sales account for 31% of the global market, and China has become the world"s second largest art market after the United States. The demand for art collections is so alarming, mainly because art investment is the hottest investment area of the moment. People who understand art and collections are richer in the future, and this trend will be irreversible!
香港蘇富比拍賣會盛況
Hong Kong Sotheby"s Auction
收藏，塔尖階層的選擇
Collection, choice of apex class
福布斯富豪榜的數據顯示，美國排名前400位的富豪財富的變動趨勢與美國藝術品市場成交額的變動趨勢具有一致性！也就是說，當富豪們財富增加，這一群體對藝術品的需求也隨之上升。這一規律在中國也成立，頂級富豪階層也是推動中國藝術品市場未來增長的最重要力量！
According to the data of the Forbes Rich List, the trend of the top 400 wealthy in the United States is consistent with the trend of the US art market turnover! That is to say, as the wealth of the rich increases, the demand for art from this group also rises. This law has also been established in China, and the top wealthy class is also the most important force driving the future growth of the Chinese art market!
藝術品的價值被不斷認知、開發
The value of art is constantly being recognized and developed
據推測，中國排名前400位的富豪未來5年的藝術品需求增量分別是：11.1億、12.0億、12.9億、13.8億和14.9億美元，高於同期美國排名前400位富豪的藝術品增量需求。2019年，中國排名前400位的富豪帶來的市場需求將增量，會使得中國藝術品市場成交量在2014年的基礎上增長43.4%！
It is speculated that the top 400 richest people in China will increase their demand for art in the next five years: 1.11 billion, 1.20 billion, 1.29 billion, 1.38 billion, and 1.49 billion, respectively, higher than the top 400 richest artists in the US during the same period. Incremental demand. In 2019, the market demand from the top 400 richest people in China will increase, which will increase the volume of Chinese art market by 43.4% on the basis of 2014!
佳士得拍賣會盛況
Christie"s Auction
中國的富豪塔尖階層為什麼如此鍾情於藝術收藏？一是出於熱愛，二是因為太賺。
Why do China"s wealthy apex class love the art collection so much? One is because of love, and the other is because it is too profitable.
萬達集團董事長王健林是中國首富，他從上世紀80年代開始收藏字畫。因為介入早，王健林很多畫都拿得很便宜，他也因此賺得盆滿缽滿。具體賺了多少？王健林說自己賺了「至少1000倍」，這也是他人生中最成功的投資。
Wang Jianlin, the chairman of Wanda Group, is the richest man in China. He has been collecting calligraphy and painting since the 1980s. Because of the early involvement, many of Wang Jianlin"s paintings were taken very cheaply, and he earned a lot of money. How much did you earn? Wang Jianlin said that he earned "at least 1,000 times", which is the most successful investment in his life.
王健林1992年以800萬元買下傅抱石代表作《龍盤虎踞》
In 1992, Wang Jianlin bought the representative of Fu Baoshi as "Dragon Pan Tiger" for 8 million yuan.
經過近20年的收藏，王健林擁有的書畫收藏已達上千幅，而且每年都還在增長。萬達在銀行租了幾百平方米的保險庫，畫都放在裡面，據估計，這些畫作價值上百億元！
After nearly 20 years of collection, Wang Jianlin has a collection of thousands of paintings and calligraphy, and it is still growing every year. Wanda rented a few hundred square meters of insurance in the bank, and the paintings were placed inside. It is estimated that these paintings are worth billions of dollars!
王健林以1.72億人民幣拍下畢加索名畫《兩個小孩》
Wang Jianlin photographed Picasso"s famous painting "Two Children" for RMB 172 million.
劉鑾雄以109億美元身價排名2015福布斯香港富豪榜第六位，他喜歡收藏名畫、瓷器和紅酒，一直把藝術品當做投資來經營：「初買的時候，都覺著無所謂，只要東西好，漂亮，買得開心就好。現在發現這些東西（藝術品）升值得好嚇人！30年前，100萬元至200萬元買入的一件瓷器，現在要4000萬元至5000萬元一件，買寫字樓也漲不了這麼多啊！」
Liu Shaoxiong ranked sixth in the 2015 Forbes Hong Kong Rich List for $10.9 billion. He likes to collect famous paintings, porcelain and red wine. He always uses art as an investment to manage: "When I first bought it, I felt that it didn"t matter, as long as things are good, beautiful. It』s good to buy it. Now I find that these things (artworks) are worthy of being scary! 30 years ago, a piece of porcelain bought from 1 million yuan to 2 million yuan now costs 40 million yuan to 50 million yuan. Buying office buildings can"t go up so much!"
劉鑾雄曾以3924萬美元拍下高更的名作《早晨》
Liu Shaoxiong once took a high-profile masterpiece "Morning" for $39.24 million.
1997年的朵雲軒秋拍，資深藏家張宗憲看上吳湖帆的一幅精品，志在必得。這幅畫拍前估價為120萬到180萬，在當時已是天價。誰知半路殺出個程咬金，一個年輕人和張宗憲杠上了，把價格抬升到驚人的214萬。將這幅畫收入囊中的就是新理益集團創始人劉益謙，當時很多人認為他瘋了，還有人說他100年也解不了套，結果這幅畫後來翻了幾十倍！
In 1997, Duo Yunxuan』s autumn shoot, senior collector Zhang Zongxian looked at Wu Hufan』s boutique, and he was determined to win. The painting was estimated to be between 1.2 million and 1.8 million before the auction, which was already a high price. Who knows that halfway through the process of biting gold, a young man and Zhang Zongxian put on the bar, raising the price to an astonishing 2.14 million. Liu Yiqian, the founder of Xinliyi Group, was included in the bag. At that time, many people thought that he was crazy. Others said that he could not solve the set in 100 years. As a result, the painting later turned dozens of times!
劉益謙
Liu Yiqian
巨力影視傳媒董事長楊子與藏傳佛教文化結緣20多年，收藏了海量藏傳佛教藝術珍品，包括佛像、唐卡、天珠、法器、天鐵、藏印、擦模、佛珠等眾多類別。在收藏界，楊子被譽為「天珠王」，從一眼天珠到二十八眼天珠、蓮花天珠、寶瓶天珠、大鵬金翅鳥圖騰天珠等，幾乎所有種類的珍品系列都有收藏。如今一顆天珠的價格，動輒上千萬甚至上億的成交金額已屢見不鮮。
Yang Zi, chairman of Juli Film and Television Media, has been associated with Tibetan Buddhism for more than 20 years. He has collected a large number of Tibetan Buddhist art treasures, including Buddha statues, Thangka, Dzi Beads, musical instruments, Tiantie, Tibetan seals, wiping molds, beads and many others. category. In the collection world, Yang Zi is known as the "Dragon King", from one eye to the 28 eyes of the Dzi Beads, the Lotus Dzi Beads, the Aquarius Dzi Beads, the Dapeng Golden-winged Bird Totem Dzi Beads, etc., almost all kinds of The collection of treasures has a collection. Nowadays, the price of a Dzi Bead, the turnover of tens of millions or even hundreds of millions has been common.
楊子在收藏界被譽為「天珠王」
Yang Zi is known as the "Dragon King" in the collection world.
2015年10月初，被譽為神品級的「上師造像之王」一世噶瑪巴像被神秘買家以逾4億元的價格從歐洲某資深藏家處購得，轟動收藏界，從而掀起了藏傳佛教造像題材的高潮，圈內人稱能購得此造像，必定是實力雄厚且有眼光的買家。後來從業內知情人士處獲悉，此神秘買家就是楊子。
At the beginning of October 2015, the Karmapa, known as the king of the statue of the gods, was purchased by a mysterious buyer from a senior European collector at a price of more than 400 million yuan, causing a sensation in the collection world. The climax of the subject matter of Tibetan Buddhism, the insiders said that they can buy this statue, which must be a strong and insightful buyer. Later, I learned from people familiar with the industry that this mysterious buyer is Yang Zi.
價值4億元的一世噶瑪巴像由楊子收藏
The value of 400 million yuan of the Karmapa is collected by Yang Zi
藝術品成最火投資，歷史發展的必然
藝術品投資為什麼會成為繼股市、樓市之後最火的投資領域？讓我們看看過去20年中國經濟發展的軌跡，就會知道這是歷史發展的必然！
Art works into the hottest investment, the inevitable development of history
Why is art investment the hottest investment area after the stock market and the property market? Let us look at the trajectory of China"s economic development over the past 20 years, and we will know that this is the inevitable development of history!
紐約亞洲藝術周拍賣會盛況
New York Asian Art Week Auction
1997年受亞洲金融危機影響，當時發展僅僅5年的中國藝術品市場受到明顯衝擊，這場低迷一直持續到2003年非典來襲。
In 1997, affected by the Asian financial crisis, the Chinese art market, which was only developed for five years, was significantly affected. This downturn continued until the SARS epidemic in 2003.
2008年，美國次貸危機、國際金融危機接連發生，國內股市、房市下滑，經濟市場一派頹勢。但是，具有真實價值和強大抗跌性的藝術品開始逆勢上揚，吸引了大量的避險資金，中國藝術品市場進入「億元時代」。 2015至2016年的經濟形勢依舊嚴峻，全球大量資金無處可去，藝術品又成了最佳投資對象！
In 2008, the US subprime mortgage crisis and the international financial crisis occurred one after another. The domestic stock market and the housing market declined, and the economic market was in a downturn. However, art with real value and strong resilience began to rise against the trend, attracting a large number of safe-haven funds, and the Chinese art market entered the 「100 million era」. The economic situation from 2015 to 2016 is still grim, there is nowhere to go for a lot of money in the world, and art has become the best investment target!
無論全球和中國經濟形勢如何，頂級藝術品大都能夠逆市抗跌。
Regardless of the global and Chinese economic situation, most of the top art can resist the market.
頂級藝術品大都能逆市抗跌
Top-level works of art can be counter-productive
中國成為僅次於美國的全球第二大藝術品市場
China becomes the second largest art market in the world after the United States
隨著藝術品拍賣市場成交額的井噴式增長，中國在全球藝術品拍賣市場中的份額也迅速上升，超越傳統藝術品交易大國英國、法國，成為僅次於美國的全球第二大藝術品市場。
With the spurt of the auction volume in the art auction market, China』s share in the global art auction market has also risen rapidly, surpassing the traditional art trade countries, Britain and France, becoming the world』s second largest art market after the United States. .
巴克利銀行的推薦數據顯示：機構投資者與高端人士會配置5%的資產進行藝術品投資。如果以保守的5%對藝術品潛在需求來進行估算，按中國130萬億元的財富這樣一個保守的數字，中國藝術品市場潛在的需求就是6萬多億元！
Barkley Bank"s recommendation shows that institutional investors and high-end individuals will allocate 5% of their assets for art investment. If we estimate the potential demand for art with a conservative 5%, according to the conservative figure of China"s 130 trillion yuan of wealth, the potential demand for the Chinese art market is more than 6 trillion yuan!
最近幾年，隨著中國藝術市場的迅猛發展，介入藝術領域的金融機構也在迅速增加。金融資本進入藝術產業，將藝術品變成一種投資品，實現金融資本與收藏、藝術品投資的融合，藝術資源變為金融資產是大勢所趨。
In recent years, with the rapid development of the Chinese art market, financial institutions involved in the art field have also increased rapidly. Financial capital enters the art industry, turning art into an investment product, realizing the integration of financial capital with collections and art investment, and the transformation of art resources into financial assets is the general trend.
中國藝術品拍賣成交額佔全球市場份額的31%，中國藝術品投資基金的規模也已經佔據全球藝術品基金的六到七成。
Chinese art auctions account for 31% of the global market share, and the size of Chinese art investment funds has accounted for 60% to 70% of global art funds.
成交價3.036億元的清宮舊藏任仁發《五王醉歸圖卷》
The transaction price of 303.6 million yuan of the Qing dynasty old Ren Renfa "five king drunk return to the picture"
從中國藝術品的投資回報來看，呈現出遠超同期證券市場指數和全球藝術品指數漲幅的特點。以雅昌藝術市場監測中心發布的「當代書畫50指數」為例，從2000年至今增長近25倍，年複合收益率超過20%，遠遠超過同期上證指數累計不到1倍的漲幅。
Judging from the return on investment of Chinese art, it shows far more than the increase in the securities market index and the global art index. Take the 「Contemporary Painting and Calligraphy 50 Index」 published by the Art Market Monitoring Center of Yachang as an example. Since 2000, it has increased by nearly 25 times, and the annual compound rate of return has exceeded 20%, far exceeding the cumulative increase of the Shanghai Composite Index by less than one time.
買房賺十年，收藏富三代！有實力的投資者，與其炒股、炒樓，真不如收藏藝術品靠譜！
Buying a house to earn ten years, collecting rich three generations! A strong investor, rather than stocks, speculation, is really not as good as collecting art!
中國藝術品市場發展的歷史可謂是源流久遠，在長期的收藏實踐過程中形成了一套相對體系化、穩定的傳統，這些傳統直到今天仍然發揮著不可小覷的作用。但我們又不能不深刻地認識到，改革開放以來，中國藝術品市場的發展進入一個新的階段，特別是進入新的世紀以來，隨著國力的增強，市場規模的拓展，以及中國概念在全球範圍內的廣泛認知與接納，中國藝術品市場的地位在國際藝術品市場發展過程中顯得越來越重要，在國際化與互聯網科技的推動下，國際藝術品市場的綜合治理也越來越需要中國藝術品市場發揮更多、更大、更全面的作用。
The history of the development of the Chinese art market can be described as a long-standing source of a relatively systematic and stable tradition in the long-term collection practice. These traditions still play an indispensable role until today. However, we cannot but realize that since the reform and opening up, the development of the Chinese art market has entered a new stage, especially since the beginning of the new century, with the strengthening of national power, the expansion of the market scale, and the concept of China in the world. With the wide range of cognition and acceptance within the scope, the status of the Chinese art market is becoming more and more important in the development of the international art market. Under the impetus of internationalization and Internet technology, the comprehensive management of the international art market is becoming more and more important. It is necessary for the Chinese art market to play a more, larger and more comprehensive role.
藝術消費時代正在到來：隨著人均GDP的不斷提升，人們的消費結構進入快速轉型期，文化藝術品消費不斷崛起，這是藝術品消費發展的不竭動力。藝術品市場發展的大目標、大趨勢就是不斷推動藝術品市場與消費的大眾化。這種大眾化，一方面是指參與的大眾化、消費的大眾化;另一方面，利用市場機制進行社會美育的大眾化。藝術品消費的發展是一個過程，它不僅僅是需要的是消費的低端化，隨著人們消費能力與水平的不斷提升，消費的中高端化發展與提升也在所難免，這關鍵取決於藝術品綜合服務平台的建設水平，以及消費產品的提供能力。
The era of art consumption is coming: With the continuous improvement of per capita GDP, people"s consumption structure has entered a period of rapid transition, and cultural art consumption has continued to rise. This is the inexhaustible motive force for the development of art consumption. The big goal and the general trend of the development of the art market is to continuously promote the popularization of the art market and consumption. On the one hand, this popularization refers to the popularization of participation and the popularization of consumption; on the other hand, the use of market mechanisms for the popularization of social aesthetic education. The development of art consumption is a process. It is not only the low-end of consumption, but also the increasing development and promotion of consumption. The level of construction of an integrated art service platform and the ability to provide consumer products.
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