Educator of Global Citizens Linda He：Let the Young Dreams Shine

人物 01-19

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Highlights

何梅

Linda He

1）專業，精益求精，這是我們始終在秉承的信條。

The pursuit of professionalism and perfection is a belief that we always uphold.

2）應該給年輕人多一點選擇機會，讓他們的夢想發光發熱。

Young people should be given more opportunities so their dreams may shine.

3）成為國際公民教育家是我的一個夢想，我正在努力踐行。

Becoming an educator for global citizens is a dream of mine and I am living it.

ONE

作為世界上最大的留學生來源國，中國海外移民與留學的生意總是顯得令人垂涎欲滴。

Overseas immigration and education in China, the world"s largest source of international students, has always been a well-coveted business.

教育部數據顯示，2017年中國留學生人數首次突破60萬大關，同比增長11.74%。

According to the Ministry of Education, the number of Chinese international students in 2017 increased 11.74%, exceeding 600,000 for the first time.

「海龜」越來越不值錢，但這卻絲毫不影響市場玩家們紛紛跟進入局：

"Overseas returnee" as an identity has become more common and thus less valuable, but this does not affect the market players" passion to join the game:

傳統旅遊機構借用原有市場、渠道、資源，希望在留學移民領域分得一杯羹；眾信、攜程等互聯網「後起之秀」更是提前展開布局。

Traditional tourism agencies leverage existing market, channels and resources in the hope of getting a share of the pie in immigration and overseas education,while the "rising stars" from the Internet arena including Utour and Ctrip are planning their presence in advance.

外聯出國，作為深耕海外移民、投資、教育領域的老牌機構，依託強大的專業團隊、權威的海外研究中心，憑藉人才、先發、規模三大優勢，成為業界領軍者，並已逐步發展為布局全球的跨國企業。

Wailian Overseas Consulting Group, a veteran in the field of overseas immigration, investment and education with a strong foundation of professional staff and authoritative overseas research centers, has developed itself into a leader in the industry with its professional talents, business scale and first-mover advantages, and has gradually grown into a multinational enterprise with global presence.

如何做到屹立不倒？外聯集團董事長何梅認為，「在自己的領域內能夠深耕，並作出一個高度來，這就能做成別人可能做不了的事。」

What does it take to stand invincible? Linda He, chairman of Wailian Group, believes that "By going deep in your own field and becoming a benchmark, you will be able to achieve what is impossible to others."

專業專註專心

Profession, Devotion, Concentration

艾問何梅：你成功的秘密武器是什麼？

What is the secret weapon of your success?

艾誠：留學、移民、海外投資，在當下中國可以說是很稀鬆平常的詞了，但可以想像在90年代還是很罕見的，為什麼想到從事這個領域？

Gloria Ai:Studying abroad, immigration, overseas investment – these concepts are no longer new in China, but they were rarely seen back in the 1990s. How come you decided to work in this field?

何梅：不是每個故事都有很神奇的開端，最開始進入到移民這個領域，也是機緣巧合。

Linda He:Not every story has a dramatic beginning.Mine started by accident when I first entered the field of immigration.

出國留學在那個年代並非一件易事，當時家人因為留學的事情來請教我，我在這方面懂得多一些，了解得多一些，可以幫得到她。在助她實現了人生夢想以後，開始有越來越多的人找到我，既有對我的信任，也有對未知的迷茫，在助力他們一步步完成夢想的過程中，我發現自己應該在這個領域內駐足停留，以幫助更多的人。

At that time, studying abroad was not easy, and one of my family members came to me for advice on studying abroad, because I know more about the subject and would be able to help her. I was successful in helping her fulfil her dream, and after that, more and more people came to me, with not only their trust in me, but also their confusion of the unknown future. In helping them fulfil their dreams step by step, I realized that I should remain in this area so I can help more people.

艾誠：你說過一句話，「創業就是做別人不愛做的事情，但是要把別人不愛做的事情做到很好」，如何理解？

Gloria Ai:You once said, "Entrepreneurship means doing something others are unwilling to do, and doing it well". What does it mean?

何梅：在自己熟悉的領域深耕，持之以恆，做出高度，就可以成就別人做不到的事。我認為這是最好的詮釋。

Linda He:By going deep in a field of your expertise with perseverance and becoming the benchmark, you will be able to achieve what is impossible to others.I think that would the best interpretation.

艾誠：想要實現這樣的目標，你的秘密武器是什麼？

Gloria Ai:What is your secret weapon to achieving that goal?

何梅：專業，精益求精，這是我們始終在秉承的信條。

Linda He:The pursuit of professionalism and perfection. It has been and always will be a belief that we uphold.

TWO

除了外聯集團董事長，何梅還有另一個身份——超級天使投資人。

In addition to being the chairman of Wailian Group, Linda has another identity - a super angel investor.

作為投資人，追求商業回報是應有之義。

It is only natural to pursue business returns as an investor.

但在她看來，關注年輕人特質、為年輕人創造實現夢想的機會，是她與其他投資人的不同之處。

But Linda is different. Putting the spotlight on the unique characteristics of the young people and creating opportunities for them to realize their dreams set Linda apart from any other investors.

何梅創立關注家庭子女教育的自媒體平台「精英說」，為海外留學生活提供一手信息和權威資訊，採訪政商界知名人士、世界頂級名校教授與學生領袖；

Linda He founded the owned-media platform"Elite Talks", which focuses on family education, providing first-hand, authoritative information for international students, interviewing influencers in the political and business arena as well as professors and student leaders at top universities around the world;

為了解決留學生難以尋求實習就業機會的關鍵痛點，何梅充分發揮在海外華人華僑社團與當地主流社團、機構、高校中的影響力，打造的求職平台——職庫，為優秀雙語人才提供涵蓋有聯合國、四大諮詢公司、摩根斯坦利等名企的高端實習、培訓、就業機會，為中國留學生在中美職業發展提供革命性的解決方案。

To address the pain points and difficulties that international students face in seeking internship and job opportunities, Linda fully leveraged her influence in overseas Chinese communities and local mainstream associations, institutions, and universities in establishing My Job Bank, an employment platform that provides outstanding bilingual talents with high-end internships, training, and employment opportunities at prestigious institutions such as the United Nations, the top four consulting companies, and Morgan Stanley, offering Chinese overseas students a revolutionary solution to career development in China and the United States.

在不斷賦予年輕人機會的同時，何梅還孵化了「家長口袋」，一個基於移動互聯網技術開發的智能在線教育平台，針對低齡家長，以擇校為切入口，以升學為服務場景，提供3-8歲思維訓練直播課程，有效地幫助家長解決擇校問題，緩解升學焦慮。

As she continues to create opportunities for young people, Linda He also incubated "Parents Chat", a smart online education platform developed on mobile Internet technology dedicated to parents of younger children, with school selection as the starting point and further education as the service scenario, live-broadcasting courses on how to train 3- to 8-year-olds in their thinking, effectively helping parents to resolve the difficulties in choosing a school and relieving the anxiety over further studies.

不論是「精英說」，或是「職庫」，抑或是「家長口袋」，何梅有一個原則——就是不做甩手掌柜，而是全程參與、內部孵化：找到相匹配的聯合創始人，再以大股東的形式參與經營，為他們提供辦公場地、資源、資金和建議。

No matter the "Elite talks", "My Job Bank", or "Parents Chat", Linda He stayed true to her principle - that is, never just walk away after the initial phase. She remained engaged throughout the whole process and kept the incubation internal by finding a suitable co-founder and participating in the operations as a major shareholder, providing office space, resources, funds and advice.

「我要看年輕人的責任心，看他們做一件事情的毅力。每個項目都是我接觸了一段時間以後，在想法和認知達成統一之後，我們才會成為合伙人。」

"I look for that sense of responsibility and perseverance in the young people in their work. For each project, I would be personally involved in communication for quite some time, and only upon agreement and perception concept has been reached will we become partners."

賦能年輕人，讓夢想發光發熱

Empowering the young people and letting their dreams shine

艾問何梅：如何成為超級天使投資人？

How to become a super angel investor?

艾誠：移民或許是一個很好的事業，但你一直以聯合創始人和投資人的身份在深耕教育行業，為什麼？

Gloria Ai:Immigration might be a good field to develop your career in, but you have been deeply devoted to the education industry, as co-founder and investor. Why is that?

何梅：我常說，「移民是教育的解決方案之一」。外聯經手的案例中，很多人移民的初衷是想給子女創造更好更多的教育機會。外聯雖然給他們提供了這樣的可能，但如何把可能變成事實，他們需要更多的幫助。

Linda He:I often say that "immigration is one of the solutions to education." Among the cases handled by Wailian, the original purpose of immigration for many people was to create more and better educational opportunities for their children. Although Wailian provides them with the possibility, they need more help in bring the possibility into reality.

很多同行的做法，是直接對接海外資源，但我還是不放心，我希望能夠給予他們的是更為專業的意見，是別人做不了的、或者是別人做得還不夠好的資源，所以我就想再開拓和嘗試一些新機會。

What many of my peers do is to directly connect with overseas resources, but I am not really comfortable with that.I would like to provide more professional opinions and resources that others can"t provide or are not doing well enough. Therefore, I decided to venture out and test some new opportunities.

艾誠：在你的心目中，外聯所做的教育是什麼？

Gloria Ai:In your opinion, what defines the education that Wailian is working on?

何梅：中國傳統文化所說的因材施教。教育的本質是公平，公平的前提是個性化，如何讓教育釋放每個孩子的天性，發揮他們的潛能，是我最關注的。

Linda He:According to the traditional Chinese culture, students should be taught in accordance with their aptitude.The essence of education is equality, which comes with the premise of personalization. How do you unleash the nature talents in every child and tap into their maximum potential with education – that is the question I focus on the most.

艾誠：你聽起來更像是一個伯樂，告訴更多的年輕人，你有接受優質教育的機會和可能。

Gloria Ai:You sound more like a talent scout, telling more young people that they have the opportunity and the possibility to receive quality education.

何梅：我是一個發掘者和連接者，我會找很多伯樂，讓每一個千里馬可以跟不同的伯樂進行交流，這就是為什麼我的平台上會有NASA的科學家，會有MIT的教授，我把他們稱之為「行業中的齊白石」。

Linda He:I serve as the initial contact and the link in between. I connect with a lot of talent scouts, so that each talent can communicate with his or her own scout, which is why there are NASA scientists and also MIT professors on my platform. I call them "Titans of the industry."

艾誠：你計劃如何擴充教育的版圖？是通過孵化、投資來形成一個閉環嗎？

Gloria Ai:What is you plan regarding the expansion in education? Do you plan on forming a closed loop of incubation and investment?

何梅：會有側重，現階段計劃是從升學的各個角度來切入，同時在就業教育和素質教育兩個板塊來發力，圍繞這三部分打造教育的矩陣。

Linda He:There will be priorities. At this stage, the plan is to penetrate via all aspects of further education, while targeting employment education and character education, building a matrix of education on these three dimensions.

艾誠：作為企投家，在投資這個領域，你更像是一個超級天使投資人，不僅投資有商業回報追求的創業項目，也孵化出於公益目的的項目？

Gloria Ai:As an entrepreneurial investor, you are more like a super angel investor in the field of investment, as you not only invest in entrepreneurial projects for commercial returns, but also incubate projects for public welfare purposes?

何梅：賦能年輕人是我始終在堅持的，我願意去挖掘年輕人的特質，他們有成為創始人的潛質，但並不是所有人都具備。

Linda He:Empowering the young people has been my on going effort. I am willing to explore the qualities that the young people have to become entrepreneurs, but not everyone has the potential.

我需要看他們是否有責任心，觀察他們是否有毅力。

I need to see for myself whether they have that sense of responsibility, whether they have the perseverance it takes.

在與他們成為合伙人之前，通常我會先和他們接觸一段時間，做專業的交流和溝通，確定互相認可並達成共識。

Before we become partners, I usually stay in contact with them for professional interaction and communication for a period of time until mutual recognition and consensus reached.

前幾天我去了哈佛，認識了一個在做留學項目的女孩子，和她溝通之後，她對我孵化的一個社交平台非常感興趣，馬上就加入到這個項目中來。像這樣的案例比比皆是，我一直認為我們應該給年輕人多一點選擇機會，讓他們的夢想發光發熱。

I was at Harvard a few days ago and I met a girl who was working on a study abroad project. After our chat together, she was very interested in a social platform that I incubated and came onboard the project immediately. Cases like this abound. I always believe thatyoung people should be given more opportunities so their dreams may shine.

THREE

企業家也好，投資人也罷，何梅最關心的終究還是「教育」。

As an entrepreneur or an investor, after all, what Linda He cares about the most is "education".

資本寒冬，教育行業卻能逆勢而上：資金持續注入，公司扎堆上市……除了教育具有「逆周期」特性，何梅坦誠，堅持教育的初衷是源自心底的熱愛：「我投教育，首先是因為自己喜歡。」

In a cold winter of capital, the education industry thrives despite the market: funds continue to pour in, companies flock to go public... Apart from the "counter-cyclical" nature of the education industry, Linda He spoke truthfully that it is the passion deep from her heart that perpetuates her perseverance on education. "I invest in education, first and foremost out of my passion."

為改善教育公平，何梅創立藝術設計教育學院WeDesign，致力於藝術教育的全球化，打破藝術教育空間，讓更多有才華的藝術愛好者有機會接觸到世界級的藝術文化；

To improve equality in education, Linda He founded WeDesign, an art design education school dedicated to the globalization of art education, breaking the space boundaries of art education so that more talented art lovers are allowed exposure to world-class art culture.

為重塑未來音樂家的創造力，何梅創立音樂藝術教育平台WeMusic，意在重塑未來音樂家和菁英們的音樂教育，培養他們的創造力、社會服務精神和對藝術的自我表達。

To redefine the creativity of future musicians, Linda He founded WeMusic, a music art education platform aims to reshape music education for future musicians and elites and to cultivate creativity, social responsibility and self-expression in art.

運用美國茱莉亞音樂學院頂尖師資團隊，提供線上一對一音樂教學，為不同年齡、不同地區的學生提供跟隨一流大師學習的機會。

leveraging the world-class faculty from the Juilliard School of Music to provide one-on-one online music lessons, offering students of different age groups in various regions across the globe the opportunity to learn from top-tier masters.

與此同時，何梅還積極推動國際經濟、文化、科技領域的交流。

In addition, Linda He also actively promotes exchanges in global economy, culture and science and technology.

自2011年起，外聯連續7年參與舉辦投資美國高峰論壇，並攜手權威財經媒體《福布斯》三度推出國內權威的行業研究性報告，為中國投資人與海外項目方搭建有效的溝通平台，提供專業、有價值的前瞻觀察和策略指導。

Since 2011, Wailian has jointly hosted the Invest in America Summit for seven consecutive years, and has published three industrial research reports that are well-renowned across the country in collaboration with Forbes, the authoritative financial media outlet, establishing an effective communication platform for Chinese investors and overseas project parties with professional and valuable forward-looking insights and strategic guidance.

她渴望做的，不僅僅是一名投資人或者企業家，甚至不僅僅是一名企投家，而是一位國際公民的教育家。

Linda aspires to be not only an investor or an entrepreneur, or even an entrepreneurial investor, but an educator of global citizens.

成為國際公民教育家是我的一個夢想

Being an educator of global citizens is a dream of mine

艾問何梅：怎麼理解企投家？

What is your understanding of an entrepreneurial investor?

艾誠：吳曉波老師提出了一個企投家的概念，你怎麼理解？

Gloria Ai:Mr. Wu Xiaobo proposed the concept of an "entrepreneurial investor". What is your understanding of it?

何梅：在企業發展的過程中間，有他自己的經驗，但是時間、精力都非常有限，所以需要通過其他團隊去實現，所以他去投這個團隊，然後跟團隊一起去成長，對我來說是這樣的一個過程。

Linda He:During the development of a company, an entrepreneurial investor may come with experience, but his time and energy will be limited, so he needs another team for execution, which is why he invests in the team and also grows with it. That is my understanding of it.

艾誠：大部分的企業家會把自己的投資業務做一個明顯的區隔，但是你卻是把很多想要實現的計劃和夢想，找到相匹配的聯合創始人，給他們提供資源、資金和建議，為什麼要這樣，不累嗎？

Gloria Ai:Most entrepreneurs separate their investments with clear boundaries, but not you. You have many plans and dreams you want to realize, for which you look for a suitable co-founder and then provide resources, funding and advice. Why is that? Is it not tiring?

何梅：雖然會累一些，但更有價值、也是我更為看重的是資源的共享——圍繞主營業務和生態，共享資源。

Linda He:It does take more effort, but what is more valuable and more important to me is resources sharing – that is,to share resources around your core business and ecosystem.

艾誠：那你羨慕其他類型的企投家嗎？比如何伯權、衛哲？

Gloria Ai:Do you envy other types of entrepreneurial investors, like Boquan He or David Wei?

何梅：八仙過海，各顯神通。比如衛哲的模式是他看到成長中間的一個團隊或者一個跑道之後，去找千里馬，給這個團隊以支持。

Linda He:You strive for all your worth, and you succeed in your own way. David Wei"s model is that he identifies a team or a track with solid potential, and then he scouts for the racing horse that will win him the game and invests in it.

對我而言，一開始團隊是不存在的，恰恰是因為我要去完成一個解決方案，需要找到最匹配的人，共同前進。在這個過程中間，我願意參與到項目的組建中來，這是兩種不一樣的模式。

For me, there wouldn"t be a team to start with, because I need to develop a solution from scratch, for which I need someone who is the perfect match to push forward with me. I am willing to participate in the formation of the team, which makes my model different from David"s.

很多項目在我計劃要去執行的時候，並不是站在投資的立場上，評判它是不是很符合資本的觀點，而是判斷它本身是否有意義，是否值得去做。

When I am making decision on whether to go ahead with a project, oftentimes I am not evaluating from an investor"s standpoint to see whether the project is favorable for the capital. Instead, I make decisions on whether the project is meaningful, and whether it is worth doing.

艾誠：對於想要成為企投家，但還沒有邁開投資步伐的朋友來講，一大難題是投什麼？你為什麼如此看好教育？

Gloria Ai:For those who would like to be an entrepreneurial investor but has not yet initiated the investment journey, one major question is: what to invest? Why are you so optimistic about education?

何梅：投資教育，首先是因為自己喜歡，也就是對自己的事業充滿熱愛。對於教育行業而言，它有一個逆周期的特性，不管是經濟好或者不好，教育都有比較穩定的市場需求。

Linda He:I invest in education, first and foremost because I like it, that is, I am passionate about what I do. In addition, the education industry is counter-cyclical. Whether it"s good times or bad times in the broader economy,there is always a relatively stable market demand for education.

艾誠：你不僅是一個投資人和企業家，更像是一個教育家？

Gloria Ai:Then you are not only an investor or an entrepreneur, but more like an educator?

何梅：成為國際公民教育家是我的一個夢想，我正在努力踐行。

Linda He:Becoming an educator of global citizens is a dream of mine and I am living it.

艾誠：最後，對於想成為企投家的朋友，你有什麼樣的建議？

Gloria Ai:Lastly, what advice do you have for those who would like to become an entrepreneurial investor?

何梅：以給予的姿態出發，帶著快樂的心態前行。就像我們企業的文化，「愛人如己，以己推人」。

Linda He:Start off your journey by giving, and stride forward with a cheerful state of mind. Just like what is engrained in our corporate culture, "Love others as yourself, and treat others as yourself".

愛人如己，提醒我們要時刻關愛他人，站在別人的立場就會有更加強烈的感觸；以己推人，將助人實現夢想轉化成使命，成就自己的一番事業。我相信在孤獨的創業道路上，我們可以攜手並進。

"Love others as yourself", remember to always care for other people. You will sympathize more with others when you understand where they come from. "Treat others as yourself", make it your mission to help others fulfil their dreams and build a career out of it. The entrepreneurial journey can be lonesome, but we may join hands and venture on together.

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