Yuanpu Huang：Stay curious about the world

人物 02-23

本文章刊登在CHINA DAILY-艾問專欄

黃淵普說，創業者到了一定的高度，錢就不是唯一的追求了，很大一部分人，更想要勳章，要社會的認可。創辦億歐，他的心愿就是兩個，走出去和被關注。

As Yuanpu Huang put it, when entrepreneurs reach a certain level, wealth would not be the only pursuit. A large number of entrepreneurs would want medals and social recognition. The intention of founding IYIOU was to step out and gain publicity.

2014年，黃淵普創辦億歐，很多人問他，「大家都說O2O死了很多，你們怎麼還活著?」

In 2014, Yuanpu Huang foundedIYIOU. Many people asked him, "Rumor has it that plenty of O2O businesses have failed. How is your business still up and running?"

2018年，億歐獲得6400萬元的B輪融資，很多人問他，「資本寒冬之中，你們怎麼還能持續擴張？」

In 2018,IYIOUobtained a B-round financing of RMB 64 million yuan. Many people asked him, "How did you manage to keep expanding during the downturn of the capital market?"

黃淵普說，億歐公司寄託了他的理想：促進社會的公平、增大人民的福祉。如果億歐公司做的事沒有社會價值，他會悔恨一生；如果億歐公司做的事情僅僅只有社會價值而沒有商業價值，便不會長久下去。

Yuanpu Huang responded that IYIOU Company carries his pursuits of promoting social fairness and enhancing people"s well-being. If the company does not create social value, he will regret for a whole life; if the company has merely social value but no commercial value, it will not last long.

時間撥回到2014年，29歲的黃淵普經歷過一次創業的失敗，又讓自己讀了個研究生。創辦億歐之前，他還在美團待過一個月，呆了一個月，黃淵普想走。

Back to 2014, 29-year-old Yuanpu Huang failed at an attempt to start his own business. Later on, he pursued a master"s degree. Before he founded IYIOU, he stayed in the US for a month but wanted to leave afterwards.

不安分的黃淵普到底想要什麼？創業是那條非走不可的路？

What did restless Yuanpu Huang want? Why was entrepreneurship the only way to go?

我不管財務，也碰不到公司的錢

I"m not in charge of finance and have no access to the company"s capital

艾誠：我相信每一個偉大都有一個勇敢的開始，黃淵普和團隊的心愿和方向是一樣的。當2014年創立億歐的時候，你的簡歷只是有幾份實習和一次很失敗的創業而已，當時為什麼有自信覺得做一個產業服務平台是該做且對的事情呢？

Gloria Ai:I believe that every greatness has a brave start. Yuanpu Huang and his team share the same wishes and pursuits. When you founded IYIOU in 2014, you only had a few internship experiences and a failed startup attempt on your resume. Why did you feel confident that creating an industry service platform should be the right thing to do?

黃淵普：在做億歐之前，我們實際上是沒有創過業，億歐的團隊對我來講可能會有一個短板，包括我的搭檔王彬，我們都沒有帶過人，我們最多帶過的人，數著指頭可能也就幾個人。所以當億歐發展到現在近160人的團隊時，我們會面臨很多困惑。

Yuanpu Huang:Before we founded IYIOU, we actually had not successfully started any business. To manage IYIOU"s team, one shortcoming of me and my partner Bin Wang was that we had not led a big team before. The largest team we had led was composed of only a few people. So when IYIOU expanded into a team of nearly 160 people, we were confronted with a lot of problems.

整體來講，很多人會願意成為一個連續創業者，或者這個詞拆開叫連續創業失敗者，或者叫連續創業愛好者，但是這需要有自己的思考和學習能力，第二份創業應該比第一份創業能夠有更好的思考邏輯。

Generally speaking, many people are willing to be a "Serial Entrepreneur", or a "Serial Failing Entrepreneur" in full, or a "Serial Entrepreneurship Enthusiast", but this requires independent thinking and learning ability.The second entrepreneurship attempt should have better logic than the first one.

創業我學到了幾點，第一點，最早我是跟同學一起創業的，我們都是學國際關係專業的，不互補。第二次創業，比如王彬是學技術的，我是學國際關係的，他是北方人，我是南方人，他性格外向，我性格內向，我們特別不一樣，這是互補。

I learned a few things about entrepreneurship. Firstly, the first time I started my business, I partnered with my classmates. We both majored in International Relations and were not complementary. On my second try, for example, Bin Wang majored in technology; I studied International Relations; he is a northerner; me, a southerner; he is extroverted; I am an introvert. We are particularly different and thus complementary.

第二點，我們如果沒有經驗怎麼辦？是不是可以把組織內部的信息透明化做得更好？如果我們的管理能力還不夠的時候，我們應該讓更多的人，讓他們也有成為這家公司帶領者的感覺，這樣能夠彌補我們的缺陷。

Secondly, what if we are inexperienced? Is it possible to enhance the information transparency within the organization?If our management ability is yet to improve, we should empower more people to feel involved in leading this company, which can make up for our shortcomings.

我跟王彬達成共識的是，我們需要限制自己的私慾，也就是億歐跟別人不一樣的是，我們倆都沒有管著公司的財務，公司的錢我們兩個都碰不著。假設公司做到一定規模的時候，肯定是上樑不正下樑才歪，所以我們在想等公司融到一點資的時候，我們把公司賬務公開給合伙人團隊。

Bin Wang and I reached a consensus that we need to restrain our own greed. What differentiates IYIOU from other companies is thatneither of us manages the company"s finance or has access to the company"s capital.Suppose that when the company achieves a certain scale,the subordinates cannot be expected to behave well if the higher-ups do not set a good example. Therefore, our plan was to disclose the corporate accounting to partner teams when we started to obtain funding.

艾誠：你做億歐到底是為了什麼？

Gloria Ai:What"s your ultimate goal of founding IYIOU?

是好奇、名譽還是利益？

Is it out of curiosity, for reputation or for profit?

黃淵普：自己最初選擇創業可能跟很多湖南人一樣，湖南人有一個特性，寧做雞頭不做鳳尾，最開始我也是這樣，我可能不是一個好員工的料子，因為性格偏內向；第二，韌性有餘，但是柔性不足，變通不足。

Yuanpu Huang:My initial motivation of entrepreneurship may be the same as that of many Hunan people. Hunan people share the same personality where they prefer to be the head of a dog than the tail of a lion. I was like that at first. I may not be a good employee because I am introverted; Secondly, I am tough, but not sensible or flexible enough.

所以最開始更多是想證明自己，而不是想著我們要去拯救世界。當我們積聚了一定的能量，有一定力量的時候，我們在想是不是可以既把公司做商業價值，同時也為社會提供社會價值。

At the beginning, I was trying to prove my capability rather than to save the world. When we actually gained power and influence, we started pondering if we could strengthen both the commercial and social value of the company.

我們2015年去探討這家公司的時候，就希望可以去促進不同國家、不同人群和不同行業之間的發展，使它變得更加平等一點，通過科技商業的方式，讓科技普及更多的人，讓更多人受益。這是我們15年之後開始去設想的一個億歐的使命初心。

Back in 2015 when we revisited the mission of the company, we envisioned that it could facilitate the development across various countries, groups of people and industries to promote equality.We expectedmore people to benefit from technology popularization via technological commerce.This was the mission we envisioned for IYIOU after 2015.

艾誠：你曾經把億歐的定位分成三個階段，第一個階段是內容加活動，第二個階段是產品加數據，第三個階段是人才加資本。現在的億歐處於哪個階段？

Gloria Ai:You specified the positioning of IYIOU into three stages. The first stage is content plus activities; the second stage, product plus data; and the third stage, talent plus capital. At what stage is IYIOU currently at?

黃淵普：差不多在第二階段，但是坦白來講，第二階段做得並沒有那麼好，我們想著可能三年之後再去做第三階段，可實際上在第三階段的人才加資本層面也做了一些事情。整體來講，處在第二階段。

Yuanpu Huang:Basically at the second stage, but frankly speaking, we"re not doing so well at this stage. We planned to kickstart the third stage in three years, but we"ve actually made some efforts on talent and capital. Overall, we"re still at the second stage.

艾誠：為什麼你認定億歐要致力於這樣的路徑？

Gloria Ai:Why did you commit IYIOU to such a path?

黃淵普：雖然這個路徑是我們已經設定的，但實際上在行走的過程中會做一定的修正。並不是說我們一開始多麼有先見之明，即便回過頭來看，路徑可能是正確的，但一路走來我們感受最多的是困難，而不是正確。

Yuanpu Huang:Although this path was set by us, we did modify it in practice. It"s not to prove how visionary we were. Looking back, we might have been right. However,we felt first-hand how difficult it has been along the journey, instead of how right we were.

我們做產業創新這個方向很難，也沒有覺得這個方向一定比做創投更正確，只是說到了現在，做到之後可以更加坦然地面對。

Working on industrial innovation is hard. Moreover, it is not necessarily a better choice than making entrepreneurial investments. It"s just that we"ve learned how to deal with it more candidly to this date.

艾誠：在過去4、5年的時間裡，我們輔佐了很多創始人做IP，看過特別多的出生，也意味著會見證很多很多死亡。以創投媒體這個細分賽道為例，死的太多了，但是也眼見著黃淵普和他的億歐團隊在堅持、在奮鬥、在擴大，而且在成長。你怎麼可以向死而生？怎麼保證距離失敗很遠？

Gloria Ai:In the past 4 to 5 years, we have assisted many founders in IP. We"ve seen a lot of rises, which means we"ve witnessed numerous failures. Take the segment of the venture capital media as an example. There are too many failures, but Yuanpu Huang and his IYIOU team are persistent, striving, expanding, and growing. How did you rise from failures? How to make sure to stay far away from failures?

黃淵普：首先，沒有任何人可以去保障這個事情，我們經常是把公司的危機傳遞給大家。其實大多數基層的同事，他更多希望看到你高瞻遠矚，看到你一直做正確的決定，但實際上的情況不是這樣。

Yuanpu Huang:First of all, no one can guarantee this.We often disclose the crisis of the company to everyone. In fact, most grassroots colleagues want to see you envision and make the right decisions all along, but it is not the case in reality.

創始人或者是公司的高管都會犯錯，但我覺得我們可以更加坦然地去面對這個事情，億歐一直是說我們有可能明天就掛了，可能接下來會遇到什麼困難，直接告訴大家。只有好消息的公司其實是沒有的。

Company founders or executives all make mistakes, but I think we can face this matter more calmly. We always frankly tell our IYIOU team that we might shut down tomorrow, or that we might encounter some obstacles next. No company can always share good news.

對世界保持好奇

Stay curious about the world

黃淵普內心有一個想法，「你不能一直在一個地方待著，容易把人待傻了。」按照他的計劃，先去上海待一年，如果上海的業務做好了，就再去深圳，多幾個地方轉轉。

Yuanpu Huang has kept an idea in mind. "You can"t stay in one place all the time. That would make you dumb." His plan was to stay in Shanghai for a year. If business in Shanghai went well, he would move to Shenzhen and some other cities in the future.

艾誠：你在尋找什麼？

Gloria Ai:What are you looking for?

黃淵普：我在設想小時候跟現在，3歲跟30歲的區別在哪？我最害怕的是有一天說自己不願意去面對不確定性，不願意去接觸新東西了，因為小時候對世界保持著很多的好奇。

Yuanpu Huang:I am thinking about the difference between the age of 3 and 30.What I am most afraid of is that one day I would become unwilling to face uncertainties or to expose myself to new things, given that I was very curious about the world when I was a kid.

我的兒子馬上三歲了，他天天會問各種各樣的問題，對世界一直有不同的好奇，但是到我這個年紀，我開始習以為常，覺得這世界就這樣，所以我會很害怕長期在一個地方待著不動，長期在一個地區不動，在一個領域不動。

My son is almost three years old. He asks various questions every day and is always curious about the world. But at my age, I start to get too used to how the world works as if it should. Therefore, I will be very concerned of staying in one place, one area or one field for too long.

那為什麼要這麼去做？如果我從南方轉到北方，然後又從北京轉到上海，轉到深圳，我都沒法很好適應的話，那麼未來我們招納各個國家的同事，可能來自美國，來自印度，來自東南亞，我們怎麼去和這些文化體系不一樣的人建立連接呢？更多是基於這個原因。

Why would I do that? If I were not able to adjust to the life from south to north, from Beijing to Shanghai and then to Shenzhen, how would I be able to establish connections with the people we recruit from diverse cultural backgrounds, such as from America, India, Southeast Asia, etc. That』s my motivation for the most part.

艾誠：預見未來的十年，你覺得黃淵普在哪裡？億歐在做什麼？

Gloria Ai:If you were to foresee the coming decade, where do you see yourself position at? What would IYIOU be doing?

黃淵普：從公司來講，沒有一個固定的形象，很多偉大的公司，它最初做的事情和它現在做的事情已經了發生非常大的變化。從我個人來講，希望十年之後，我依然還願意去做這樣的事情。

Yuanpu Huang:From the company"s point of view, there is no fixed image. For many great companies, what they did initially differs from what they"re doing now. From my personal perspective, I hope that in ten years, I am still willing to work for the same cause.

END

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