【酒包裝】龍舌蘭酒品牌設計

設計 07-23

工業設計范兒

｜為你創造更多的啟發和可能性

—the power of design—

Tequila Casa Pujol 87

Tequila Casa Pujol 87 is a white 100% blue agave tequila created in 2013 and distilled in the Jalisco highlands. Tequila Casa Pujol 87 has a "Protected Designation of Origin" classification; a geographical indication for food products whose quality and characteristics are the result of the geographical location in which they are produced.

The purity and flavor of Tequila are central features standing out from this product. We developed a simple brand that manages to highlight these attributes elegantly. The typographical arrangement has the objective of extolling the most remarkable product information: Its origin and quality.

The color palette considers very neutral tones harmonizing with the simplicity of the product"s presentation. We introduced a gold & blue ribbon that wraps the packaging adding a touch of elegance and distinction. We were also in charge of the creative direction for the glass bottle physical design. The guiding concept in the bottle"s design process was achieving consistency between the brand values and materials employed.

The icon takes inspiration from the Santiago Apóstol temple, located in Jalisco. The architecture and design of this building is representative of Mexico"s history and culture.

龍舌蘭酒(Tequila Casa Pujol 87)是一種白色100%的藍色龍舌蘭酒，於2013年在Jalisco高地釀製而成。龍舌蘭酒(Tequila Casa Pujol 87)有一個「受保護的原產地名稱」分類，是一種食品產品的地理標誌，其質量和特徵是其生產地理位置的結果。

龍舌蘭酒的純度和風味是這個產品的核心特色。我們開發了一個簡單的品牌，它能夠優雅地突出這些屬性。排印安排的目的是頌揚最顯著的產品信息:它的起源和質量。

顏色調色板認為非常中性的色調與產品展示的簡單性相協調。我們推出了一款金色和藍色的緞帶，包裝了優雅和區別的包裝。我們還負責玻璃瓶物理設計的創作方向。瓶子設計過程中的指導理念是實現品牌價值與所用材料的一致性。

這個圖標靈感來自位於哈利斯科的聖地亞哥。這座建築的建築和設計是墨西哥歷史和文化的代表。