設計書單 | 這個夏天，能拯救你的除了空調還有它們

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推薦書單：

The Advertising Concept Book 廣告概念書

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

 Pete Barry outlines simple but fundamental rules about how to 『push』 an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years』 worth of international, award-winning ad campaigns – in the form of over 500 『roughs』 specially sketched by the author – also reinforce the book』s core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.

書單商品詳情

尺寸：20*3.2*24    語言：英文

頁數：320    包裝：平裝

善本出版有限公司編著

書單原價

￥295

純粹設計平台預售優惠價：231

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推薦書單：

四季のデザイン四季平面設計圖書

收錄以春夏秋冬四季為主題的廣告設計案例書，如企業的新商品宣傳、促銷活動等廣告設計、產品目錄、包裝設計、網站設計等。

書單商品詳情

尺寸：256 x 192 mm開    裝訂：平裝

頁數：160       語言：日語

善本出版有限公司編著

• 書單原價

  ￥280



• 
  

  純粹設計平台優惠價:220



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