7種不恰當索要評論的方式，會導致亞馬遜賣家賬號關閉

圖片來源/ 123rf.com.cn

很多賣家因在郵件中使用不恰當語言與客戶溝通，導致被亞馬遜懷疑操縱評論，最終賬號被封。這種違規方式，也會被平台看作是對買家/賣家信息系統的濫用，如果不解決這點，即使申述也無法把賬號要回來。

什麼是買家/賣家信息系統濫用？

它包括向客戶發送推銷信息；或與平台其它賣家聯繫；用郵件轟炸買家；通過郵件試圖向客戶銷售或追加銷售產品；不適當地要求正面評價，逼迫留負面評價的客戶。因操縱評論被關閉的賬號，其賣家全都在發出的郵件中使用了不恰當言語。

以下是賣家需要了解的：

1、如果產品通過促銷或優惠券售出，不要要求評論

2、不要向買家要求正面評論

3、不要告訴買家寫什麼，給出評論模板，或不斷騷擾，讓他們寫評論

4、不要讓留下正面賣家反饋的客戶，再去寫產品評價

5、當客戶希望你別再打擾，不要繼續發郵件要求移除評論

6、不要讓家人或朋友寫評論

7、不要付費給博主或其它線下評論員來獲取評論

那麼，如何安全地收集產品評價？

假如你的郵件是發給全款購買產品的客戶，以下幾種模板可以在遵循亞馬遜要求的基礎上收集評論。

（1）以售後追蹤服務的方式

·If you have any questions about our product or if your experience with us was less than perfect in any way, please contact us immediately at [insert link] so we can make it right for you!

·We hope you love your new [insert product name]! If you have any questions or if your experience was less than perfect in any way, please let us know so we can make it right [insert link].

·Sometimes when a product is delivered by mail it gets damaged in shipping. Or maybe it』s not quite what you wanted. It may not fit right. You may have changed your mind. We understand and we are here to help! Click [here] for easy returns with Amazon or click [here] if you have a question. We want to make it right for you.

（2）請求提供產品反饋

·Please take a moment and share your experience with others! [insert link]

We use customer feedback like yours to continuously improve our products. Other customers on Amazon rely on reviews to make informed decisions. Thanks for helping to make Amazon a better place to shop!

·It has been a few days since your [insert product name] was delivered and we hope you are enjoying our product. As a small business, feedback from our customers means the world to us. We rely on people like you to let us know what we are doing right and where we could improve. Would you mind sharing your experience with others? [insert link] Thank you!

賣家需要在不違反亞馬遜規則的前提下，收集產品評論，以免賬號被停。（編譯/雨果網 楊雪平）

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