來自矽谷的新飲料好神奇，一瓶等於一餐飯？＃生活

最新 07-13

Soylent（一種營養代餐產品）就要進駐7-11便利店了。

這家連鎖便利店將於7月10日周一開始在洛杉磯地區的18家門店銷售Soylent產品，這種液體代餐面向的是那些沒有時間吃飯的人。這還是第一次可以通過傳統實體商店購買Soylent產品，而不再是只能通過其官網和亞馬遜購買。

Soylent產品把自己宣傳成一種營養代餐。這是矽谷最模式化的輸出品之一，通常會使人聯想到效率和千禧一代。這家公司又被稱為羅薩實驗室，是一家私營企業，於五月從投資者那裡融資5000萬美金。

Soylent產品的經典款是一種袋裝粉末，加水混合後就變成一餐「飯」。形成的混合物的口感類似一種鬆軟的薄煎餅麵糊。

在7-11便利店出售Soylent代餐可能會稍微多吸引一些老主顧。該公司還計劃推出三種口味（可可味、咖啡味和奶茶味）的Soylent產品。

至於與7-11便利店的合作是否會拓展到洛杉磯以外的地區，該公司並未對此發表評論。不過它把此次合作稱為「Soylent產品零售分銷計劃的第一步」。該公司還未透露任何關於實體店定價的信息，而其產品在網上的售價為39美元1箱（12袋）。

Soylent is coming to 7-Eleven.

The convenience store chain is set to begin selling bottles of Soylent, the liquid meal replacement marketed to people who don』t have time to eat, at 18 stores in the greater Los Angeles area on Monday (July 10). It』s the first time that Soylent will be available for purchase in a traditional brick-and-mortar store, instead of just on its website and through Amazon.

Soylent advertises itself as a nutritious meal replacement. It is one of Silicon Valley』s most stereotypical exports, generally associated with efficiency and millennials. The company, also known as Rosa Labs, is privately held and raised $50 million from investors in May.

The quintessential version of Soylent is a bag of powder that is mixed with water to produce a 「meal.」 The resulting mixture resembles a watery pancake batter and tastes.

The Soylent sold in 7-Elevens stands a chance of appealing slightly more to the regular consumer. The company also plans to stock three flavored versions of Soylent—Cacao, Cafe Coffiest.

The companies didn』t comment on whether the partnership would expand beyond greater Los Angeles, but called the 7-Eleven deal the 「first step in Soylent』s retail distribution plan.」 No details were provided on pricing. A case of 12 sells for $39 online.

來源：綜合網路信息

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